Albertsons, a prominent grocery chain, recently unveiled a new private label line of ready-to-cook marinated meats under the brand name Chef’s Counter. These marinated meats feature adventurous flavors and globally inspired ingredients, catering to foodies looking for new flavors and culinary inspiration. The preparation time for these marinated meats is approximately 20 minutes, making them a convenient and flavorful option for home cooks.
Initially, the Chef’s Counter line will be available in the self-service meat department of Albertsons stores, with plans to expand to the deli, frozen, and center store sections in the coming year. The grocer aims to attract shoppers who are interested in preparing restaurant-style meals at home without breaking the bank.
Albertsons’ decision to introduce Chef’s Counter is part of its strategy to enhance its own brands portfolio and differentiate itself from competitors. The grocer is focused on offering unique and trend-forward flavors that provide memorable and sensorily evocative experiences for consumers. With price-conscious consumers in mind, Chef’s Counter offers a range of marinated meats priced between $4.99 and $12.69, including options like lemon peppercorn chicken, mesquite or garlic herb pork loin chops, and chimichurri beef sirloin steaks.
In addition to the marinated meats, Albertsons has launched a collection of shoppable recipes featuring Chef’s Counter products on its online platforms. The grocer has also enlisted celebrity chef Antonia Lofaso to help promote the brand through social media content.
This introduction of Chef’s Counter follows Albertsons’ previous launches of Overjoyed, a range of snack mixes, candy, cookies, and dessert supplies, and Bee Lightly, a line of wines in eco-friendly flat bottles made from recycled plastic. The expansion of house brands by retailers reflects the growing trend of private label grocery sales, which reached a record $271 billion last year, according to data from the Private Label Manufacturers Association.
Overall, Albertsons’ Chef’s Counter line represents a commitment to providing customers with innovative and high-quality food options that deliver restaurant-inspired flavors at an affordable price point. With its focus on culinary creativity and convenience, Chef’s Counter is set to become a popular choice for home cooks looking for exciting and flavorful meal solutions.
