The food industry is constantly evolving, with new and innovative products hitting the market every day. From celebrity collaborations to better-for-you options, there is no shortage of exciting offerings for consumers to try. In this article, we take a look at two recent product launches that have caught our attention.
Country music legend Dolly Parton has teamed up with Conagra Brands to launch a line of Southern-inspired frozen meals. The single-serve frozen meals include options like Beef Pot Roast, Chicken and Dumplings, Country Fried Steak, and Shrimp and Grits. Additionally, Parton is introducing a frozen peach cobbler to the lineup. These frozen meals are now available at retailers across the U.S. This collaboration expands on Parton’s previous partnership with Conagra, which began with baking mixes and frostings under the Duncan Hines brand. The success of their initial collaboration led to the introduction of the first branded Dolly Parton item, Buttermilk Pancake Mix. Tim Nangle, vice president and general manager at Conagra, expressed excitement about the partnership, noting Parton’s genuine love for home-cooked meals and deep connection with fans.
As the demand for premium frozen meal options continues to rise, companies are introducing more chef-inspired and celebrity-backed products. The COVID-19 pandemic also played a role in boosting frozen meal sales in 2020, with the trend continuing even after the initial spike. This partnership between Dolly Parton and Conagra is a testament to the evolving landscape of frozen foods and the desire for high-quality, convenient meal options.
In another exciting development, Thomas’ is launching a new High Protein Bagel to cater to consumers looking for better-for-you breakfast options. These bagels contain 20 grams of protein and come in two flavors: Plain and Everything. The protein content is a result of a blend of soy protein isolate, pea protein isolate, and fava bean protein, which provides a complete amino acid profile and a satisfying texture. Jinder Bhogal, senior brand manager for Thomas’, highlighted the growing demand for protein-rich breakfast options that don’t compromise on taste. With nearly two-thirds of breakfast eaters seeking protein-packed breakfast options, the High Protein Bagel is designed to meet this demand while staying true to the iconic Thomas’ flavor.
Thomas’ has a long history in the breakfast market, with a strong presence in the bagel category. In addition to the new High Protein Bagels, the brand also offers whole grain options and a version tailored for the Keto diet. By staying attuned to consumer preferences and incorporating new trends into their product offerings, Thomas’ aims to maintain its position as a leading breakfast brand in the U.S.
Overall, these new product launches from Dolly Parton and Thomas’ demonstrate the industry’s commitment to innovation and meeting consumer needs. With a focus on quality, convenience, and nutrition, these products are sure to resonate with consumers looking for delicious and satisfying meal options.
