The viral food trend of 2025 has arrived in the form of the Dubai Chocolate Bar, a pistachio-filled treat that has taken social media by storm. Created by Dubai-based Fix Dessert Chocolatier, this crunchy, nutty chocolate has inspired numerous iterations retailing for $20 or more. However, Trader Joe’s has introduced an affordable spin on the viral bar for just $3.99, imported from Turkey by Patislove.
The Trader Joe’s Patislove Dubai-Style Chocolate Bar features dark chocolate, pistachio cream, and crunchy kataifi (shredded phyllo). The bar has gained immense popularity, with stores across the country limiting purchases due to high demand. Availability varies by location, with some stores restocking regularly while others experience delays. Trader Joe’s states that the product is seasonal but may return if customer demand remains high.
Patislove, a brand owned by the Turkey-based Patis Food Group, imports the Dubai chocolate bars from Turkey. The bar is around 50% dark chocolate, making it creamier than other dark chocolate options. At Trader Joe’s, the bars are stacked high with a five-bar limit per customer to ensure everyone has a chance to try this viral treat.
The bar itself is designed for an Instagram-worthy experience, with a thin layer of dark chocolate giving way to a vivid green pistachio filling. The bar easily falls apart, spilling kataifi onto your fingertips. While Trader Joe’s claims the creamy filling constitutes 30% of the entire bar, some may notice a bit less crunchy kataifi compared to other versions. Despite this, the balance of flavors is praised by many content creators.
Due to its viral status, the Trader Joe’s Dubai-Style Chocolate Bar is at risk of selling out quickly. Some shoppers have resorted to reselling the bars at a higher price on platforms like eBay. Stores across the country have reported limited availability, with some locations not expecting restocks until later in the week.
Trader Joe’s is closely monitoring the hype surrounding the Dubai-Style Chocolate Bar. While the product is currently slated to be available through July, the deadline may be extended based on customer demand. The grocery retailer believes that customer feedback, in the form of purchases, will determine whether the product remains on shelves.
In conclusion, if you’re a fan of viral food trends and enjoy a unique chocolate experience, the Trader Joe’s Dubai-Style Chocolate Bar is definitely worth a try for just $3.99. Grab one while you can and enjoy this delicious and Instagram-worthy treat before it sells out. Dubai is known for its luxurious lifestyle, stunning architecture, and vibrant culture. One aspect of Dubai’s culture that is loved by many is its delicious treats. From traditional sweets to modern desserts, Dubai-style treats are a must-try for anyone visiting or living in the city.
If you’re looking to indulge in some Dubai-style treats, you’re in luck. There are plenty of options available on the market, ranging from classic favorites to innovative creations. Here are some top Dubai-style treats that you should definitely try:
1. Kunafa: Kunafa is a popular Middle Eastern dessert made with shredded filo pastry, sweet cheese, and a syrup made with sugar and water. It is often topped with pistachios or other nuts for added flavor. Kunafa is a must-try for anyone with a sweet tooth, and you can find it at many bakeries and dessert shops in Dubai.
2. Baklava: Another classic Middle Eastern dessert, baklava is made with layers of filo pastry, nuts, and honey or syrup. The combination of crunchy pastry and sweet, sticky filling is irresistible, making baklava a favorite treat for many. You can find baklava in various flavors and sizes at bakeries and specialty dessert shops in Dubai.
3. Luqaimat: Luqaimat are small, deep-fried dumplings that are coated in a sweet syrup and sprinkled with sesame seeds. These bite-sized treats are popular during special occasions and celebrations in Dubai, and they are loved for their crispy exterior and soft, fluffy interior. You can find luqaimat at traditional Arabic restaurants and street food stalls in Dubai.
4. Camel milk chocolate: Camel milk is a popular ingredient in Dubai, and it is often used to make delicious chocolate treats. Camel milk chocolate is a unique and flavorful option for chocolate lovers, with a slightly tangy taste and creamy texture. You can find camel milk chocolate bars, truffles, and other confections at specialty chocolate shops in Dubai.
5. Date-filled pastries: Dates are a staple ingredient in Middle Eastern cuisine, and they are often used to make sweet treats like date-filled pastries. These pastries are filled with a sweet date paste and flavored with spices like cinnamon and cardamom. Date-filled pastries are a delicious and satisfying snack, perfect for enjoying with a cup of tea or coffee. You can find them at bakeries and cafes throughout Dubai.
These are just a few of the top Dubai-style treats that you can find on the market. Whether you’re a fan of traditional Middle Eastern desserts or you’re looking to try something new and innovative, Dubai has plenty to offer in terms of sweet treats. So, the next time you’re in the city, be sure to indulge in some of these delicious treats and experience the flavors of Dubai’s culinary heritage.
