Recovery.com, a leading behavioral health industry resource, is making waves with its recent acquisition of seven addiction content and marketing directories from American Addiction Centers (AAC). This move solidifies Recovery.com as a major player in the industry, positioning it as the go-to destination for those seeking information and resources related to addiction and mental health treatment.
The acquisition, which was reportedly valued at over $10 million, brings popular directories such as Rehabs.com, Recovery.org, Alcohol.org, DrugAbuse.com, Detox.net, FentanylSupport.org, and ProjectKnow.com under the Recovery.com umbrella. In addition to acquiring these directories, Recovery.com has also brought on board the teams behind them, merging their expertise, best practices, and technology to enhance its offerings.
According to Jeremiah Calvino, Chief Product Officer and Co-founder of Recovery.com, the acquisition marks the culmination of a convergence that has been in the works for several years. He commended AAC for its decision to focus on providing care while entrusting Recovery.com with their valuable resources. Ben Camp, CEO and Co-founder of Recovery.com, expressed gratitude for the opportunity to acquire these directories, noting that the move will significantly expand the company’s reach and capabilities.
One of the immediate changes resulting from the acquisition is the removal of AAC’s hotline number from the directories, along with the addition of user reviews, updated branding, and improved functionality. The inclusion of reviews is a unique feature that sets Recovery.com apart from other industry resources, providing valuable insights for individuals seeking treatment options.
In addition to reviews, Recovery.com plans to enhance the user experience by incorporating specific filtering capabilities and AI components. The company recently acquired RedFox AI to bolster its AI capabilities and further improve the user experience. With approximately 40,000 pages of resource-related content now at their disposal, Recovery.com is committed to continuously updating and expanding its offerings to better serve its users.
Despite these enhancements, Recovery.com remains committed to its core mission of providing free listings for all providers in its directory. The company’s monetization model, similar to platforms like Yelp or Google, allows treatment centers to pay for advertising to gain additional visibility and premium features on the Recovery.com website. This ethical approach to advertising aims to provide treatment centers with a fair and effective marketing channel.
Camp and Calvino emphasized the importance of ethical practices in the industry, citing past issues with predatory practices and conflicts of interest among directory owners. By maintaining transparency and integrity in their operations, Recovery.com aims to set a new standard for online resources in the behavioral health space. With the support of the FTC in cracking down on deceptive practices, Recovery.com is poised to lead the way in providing trustworthy and reliable resources for individuals seeking addiction and mental health treatment.
