In the world of beverages, consumers are increasingly looking for clean-label products that are free from artificial additives and offer health benefits. To meet this demand, ingredients supplier T. Hasegawa has launched a new technology called Hasecitrus, designed to help beverage makers produce clean-label citrus drinks with improved shelf life.
Hasecitrus is a shelf-stable technology that protects citrus flavors from the dulling effects of oxidation. This means that beverages made using Hasecitrus can maintain their citrus flavors for longer periods without the need for refrigeration or special packaging. The technology is available in eight flavor variants, including lemon, lime, orange, and grapefruit, all of which meet FDA guidelines for natural flavors.
According to Mark Webster, vice president of sales and marketing at T. Hasegawa USA, the demand for clean-label, preservative-free citrus beverages is on the rise, especially in categories like sports nutrition and energy drinks. Consumers want products that are natural and free from artificial additives, and technologies like Hasecitrus are helping manufacturers meet this demand.
Citrus flavors are particularly vulnerable to oxidation, which can change the color, aroma, and taste of a product. Hasecitrus addresses this issue by providing a solution that does not rely on less refined citrus commodities, making it easier for companies to use premium ingredients at scale.
Other ingredient manufacturers, such as Sensient Flavors & Extracts, have also introduced natural flavor options to help food and beverage companies create clean-label formulations at a lower cost. T. Hasegawa’s Hasecitrus technology was developed over two years and is part of the company’s effort to bridge its U.S. subsidiary with its research expertise in Japan.
In addition to its citrus and fruit flavor portfolio, T. Hasegawa has expanded its reach in the U.S. through acquisitions and the development of new technologies. The company aims to address production challenges in the food and beverage industry with innovative science-based flavor solutions, such as Hasecitrus.
Overall, Hasecitrus is a game-changer for beverage makers looking to create clean-label citrus drinks with improved shelf life. With consumer demand for natural, preservative-free products on the rise, technologies like Hasecitrus are helping manufacturers meet these demands and stay ahead in the competitive beverage market.
