In a move to address consumer concerns about ultraprocessed foods, a nutrition nonprofit has introduced the first certification program in the U.S. for food companies to highlight their products as non-ultraprocessed. The Non-UPF Program, which was launched at the end of 2024, announced on Thursday that it has extended its “Non-UPF” certification label to the entire food industry. This label is designed for foods that are free from excessive processing, artificial additives, and other “harmful” ingredients.
As more consumers become wary of processed foods, other nonprofits have also launched their own labeling initiatives. The group behind the Non-GMO Project recently introduced a “Non-UPF Verified” label on a pilot basis earlier this year. These initiatives aim to provide consumers with clear guidance on healthier food choices and help them navigate the confusing landscape of food labeling.
According to research from the Food Integrity Collective, seven out of 10 U.S. shoppers are actively trying to avoid ultraprocessed foods. However, only 37% of consumers consider themselves knowledgeable about ultraprocessing in food. By introducing a certification label like Non-UPF, consumers can shop with confidence and support brands that are committed to reducing ultraprocessed foods in the marketplace.
The Non-UPF Program’s label is based on the Nova Classification System for ultraprocessed foods, which categorizes foods into four groups based on their level of processing. This system helps consumers identify ultraprocessed foods, which are typically industrially-processed products containing additives and ingredients not commonly found in home-cooked meals.
Despite the growing concern over ultraprocessed foods, there is still debate among governing bodies and scientists about the definition of these foods and their impact on health. While some argue that ultraprocessed foods are less healthy, others point out that products like yogurt and protein bars, which are considered ultraprocessed, can still provide nutritional benefits.
To address this confusion, the FDA has initiated the process of defining ultraprocessed foods, and California recently implemented a ban on ultraprocessed foods in schools. These efforts aim to provide consumers with clear information about the foods they are consuming and guide them towards making healthier choices in their diets.
