Icee, the popular movie theater treat, is making its way into grocery stores with a new collaboration with better-for-you brand No Cap. The two brands have joined forces to create a canned soda inspired by Icee’s most recognizable flavors. The products, set to launch nationwide in January, boast added electrolytes, zero sugar, zero caffeine, and no calories.
Available in 16-ounce cans and 7.5-ounce minis in variety packs, the collaboration between No Cap and Icee will offer core flavors as well as seasonal collaborations. Elisha Joffee, partner at Design Plus, which represents the Icee brand through a licensing agreement, expressed excitement about the partnership, stating that it captures the essence of today’s beverage innovation.
The aim of the collaboration is to target a new kind of soda customer who craves flavor and fun without compromise. As the healthy soda market continues to grow, with brands like Olipop and Poppi leading the way with prebiotic and probiotic offerings, No Cap and Icee are entering the scene with classic flavors, fewer calories, and less sugar.
In another exciting development, Sour Punch Straws is venturing into the pickle realm with its new Sour Punch Pickle Straws. Initially conceived as an April Fool’s joke in 2023, the concept received positive feedback, leading to the official launch of the product. The brand believes that its unique twist on the pickle trend, combining sweet and sour flavors with a chewy texture, will set it apart in the market flooded with pickle products.
Meanwhile, craft pioneer Boston Beer has pushed the boundaries with its latest Utopias release, a barrel-aged beer with an impressive 30% alcohol by volume. The limited-edition beer, one of the strongest ever brewed, comes in individually numbered ceramic vessels with a suggested retail price of $240. Despite being banned in 15 states due to ABV limits for beer, Utopias 2025 represents Boston Beer’s relentless pursuit of craft without compromise.
With flavors aged up to 30 years in various barrels, including Irish Whiskey, Amarone, and White Port, Utopias achieves its unique taste through a meticulous blending process. While legal in 35 states, the beer’s high ABV makes it unavailable in certain regions, showcasing its exclusivity and appeal to craft beer enthusiasts.
In a market filled with innovative product ideas, these collaborations and launches demonstrate the ongoing evolution of the food and beverage industry, catering to consumers’ changing preferences and tastes. As brands continue to experiment and innovate, the possibilities for new and exciting products are endless.
