Kraft Mac & Cheese is getting into the Thanksgiving spirit with a new limited-time offering – apple pie-flavored Kraft Mac & Cheese. This unique flavor combination was inspired by the trend of sweet and savory flavors and the tradition of putting cheddar cheese on top of apple pie slices. Available exclusively on Walmart’s ecommerce platform, this new Mac & Cheese is sure to surprise and delight consumers this holiday season.
Cheryl Barbee, Kraft Heinz communications director for Kraft Mac & Cheese, shared that this product launch is just the beginning of more innovative and delicious creations from the brand. Kraft Heinz has been exploring unconventional flavors for its classic Mac & Cheese, with previous launches including everything bagel flavor and limited-edition Candy Kraft Mac & Cheese that turns noodles pink with a candy flavor packet.
As consumers, especially younger shoppers, continue to seek out new and novel flavors, manufacturers are stepping up to meet this demand with innovative products. By merging flavors from unexpected sources, brands are able to capture consumers’ attention and drive awareness to their products. The trend of incorporating unique flavors into everyday cooking and baking has become increasingly popular, and brands like Kraft Heinz are embracing this trend with their innovative product offerings.
Next, Tillamook has introduced a new condiment called Butternaise, a blend of Tillamook extra creamy unsalted butter and Kewpie’s organic mayonnaise with spices. This spread is positioned as the perfect ingredient for creating a melty and crispy grilled cheese sandwich. The release of Butternaise on Tillamook’s website was met with high demand, selling out in less than two minutes after going live.
Condiments and sauces are no longer just an afterthought, as consumers are seeking out innovative ingredients to elevate their meals at home. The global sauces and seasonings market has shown consistent growth, with consumers looking for unique and high-quality products to enhance their culinary creations.
Lastly, Boston Beer’s cannabis cocktail brand Emerald Hour is expanding its product line to include THC gummies in Peach and White Grape flavors. These gummies contain 5 milligrams of THC and are infused with live rosin and solventless diamonds. Available in dispensaries across Ontario and Alberta, Canada, these gummies are a new addition to the brand’s lineup of nonalcoholic cannabis cocktails.
Boston Beer Company’s foray into the cannabis market has been well-received, with products like TeaPot, a cannabis-infused iced tea, and Emerald Hour beverages gaining popularity in the Canadian market. As alcohol consumption declines, beer giants like Boston Beer are diversifying their portfolios with cannabis products, tapping into new markets and consumer preferences.
Overall, these new product launches from Kraft Mac & Cheese, Tillamook, and Boston Beer showcase the industry’s commitment to innovation and meeting consumer demand for unique and exciting flavors. With a focus on creativity and quality, these brands are setting the stage for a future filled with unexpected and delightful culinary experiences.
