Pharma’s New Frontier: AI-Powered Social Media Influencers
In the world of pharmaceutical marketing, traditional methods like TV ads and direct-to-consumer campaigns are facing scrutiny. As the industry looks for new ways to reach patients, the spotlight is now on social media influencers.
According to Faruk Capan, chief innovation officer at Eversana and CEO of Eversana InTouch, social media influencers hold great potential for the future of pharma. While celebrities have been the face of pharma ads in recent years, the new ideal influencer is someone who is not just famous, but also altruistic and has health-related expertise. These influencers may not have a massive following, but they are deemed more critical to the industry.
AI technology is now being leveraged to generate influencers that meet these specific criteria. Eversana recently introduced a groundbreaking marketing platform called Agency AI, developed in partnership with Google Cloud. This platform utilizes AI agents trained in omnichannel development, market strategy, branding, and content creation, streamlining agency work into minutes instead of months.
The emergence of agentic AI in pharma is revolutionizing the industry by automating burdensome and repetitive tasks. With AI agents augmenting workflows, companies can expect an 80% reduction in manual tasks, with humans still involved in the remaining 20%.
While the efficiencies gained from AI are undeniable, the technology also presents ethical challenges for drugmakers. The authenticity of AI-generated influencers, legal accountability for misleading content, and regulatory scrutiny from agencies like the FTC and FDA are key concerns.
To navigate these challenges, transparency and compliance are crucial. Companies using AI-generated content should clearly disclose when content is sponsored or AI-generated. Eversana’s Agency AI platform is updated regularly to ensure compliance with regulations, and data safety measures are in place to protect intellectual property.
As pharma continues to embrace AI-powered solutions, the industry must prioritize ethical practices, transparency, and compliance to build trust with patients and regulators. The future of pharmaceutical marketing lies in the synergy between technology and responsibility. The Benefits of Mindful Eating
In today’s fast-paced world, it can be easy to mindlessly consume our meals without giving much thought to what we’re eating or how we’re eating it. However, practicing mindful eating can have numerous benefits for our physical and mental well-being.
Mindful eating is the practice of being fully present and focused on the act of eating. This means paying attention to the taste, texture, and aroma of your food, as well as being aware of your body’s hunger and fullness cues. By being more mindful of our eating habits, we can develop a healthier relationship with food and improve our overall health.
One of the key benefits of mindful eating is that it can help with weight management. When we eat mindlessly, we tend to overeat and consume more calories than our bodies actually need. By paying attention to our hunger and fullness cues, we can better regulate our food intake and avoid overeating. This can lead to weight loss or maintenance, as well as a healthier relationship with food.
In addition to weight management, mindful eating can also improve digestion. When we eat quickly or while distracted, our bodies may not properly digest the food we consume. This can lead to bloating, indigestion, and other digestive issues. By eating mindfully and taking the time to chew our food thoroughly, we can promote better digestion and nutrient absorption.
Furthermore, mindful eating can help us appreciate and enjoy our food more fully. When we slow down and savor each bite, we can fully experience the flavors and textures of our meals. This can lead to a greater sense of satisfaction and pleasure from eating, as well as a deeper connection to the food we consume.
Practicing mindful eating can also have positive effects on our mental health. By being present and focused on the act of eating, we can reduce stress and anxiety related to food. Mindful eating can also help us develop a greater sense of self-awareness and self-control, which can be beneficial for overall mental well-being.
Overall, incorporating mindful eating into our daily routine can have numerous benefits for our physical and mental health. By being more present and aware of our eating habits, we can improve our relationship with food, promote weight management, improve digestion, and enhance our overall well-being. So next time you sit down to eat, take a moment to slow down, savor each bite, and practice mindful eating. Your body and mind will thank you for it.
