Bero, a new brand in the nonalcoholic beer space, is making waves by partnering with Spider-Man star Tom Holland to introduce a line of alcohol-free craft brews. The brand, which debuted in October, offers three varieties inspired by Holland’s British heritage: Kingston Golden Pils, Noon Wheat, and Edge Hill Hazy IPA, all with less than 0.5% alcohol-by-volume. This month, Bero’s beverages made their way to Target stores and Amazon, expanding their reach to a nationwide audience.
What sets Bero apart is the expertise of Grant Wood, the brewmaster behind the brand. With 40 years of experience in the beer industry, Wood’s vision and knowledge have played a significant role in shaping Bero’s success. His previous roles at Boston Beer and Revolver Brewing Company, along with his foresight of the nonalcoholic beer category’s potential growth, led him to join the startup. Wood recognized an opportunity for alcohol giants to capitalize on the emerging trend of nonalcoholic beer, which paved the way for Bero’s creation.
When Bero’s CEO, John Herman, approached Wood with the idea of collaborating on a nonalcoholic beer startup with a celebrity, Wood saw it as an offer he couldn’t refuse. The simplicity of Bero’s brewing process, mirroring traditional brewery practices without specialized equipment, appealed to Wood’s brewing philosophy.
Unlike other nonalcoholic beers that remove alcohol from brewed beer, Bero’s approach is to develop beer that is nonalcoholic from the start, preserving fermentation characteristics without the need for additives. This unique method sets Bero apart in a rapidly growing nonalcoholic beer market, projected to reach $23.9 billion by 2025.
Holland’s inspiration to launch Bero stemmed from his two years of sobriety and the desire for high-quality, alcohol-free craft brews that match the taste of traditional beers. Collaborating with Wood, Holland delved into the nuances of beer characteristics, fine-tuning the flavors to create a unique lineup that appeals to a wide audience.
Wood believes that Bero’s focus on innovation and quality sets it apart from large beer producers who offer zero-proof versions of their flagship brews as a side project. For Bero, nonalcoholic beer is the main focus, driving the brand to deliver a premium experience that rivals traditional alcoholic beers.
With a deep understanding of industry cycles and consumer demands, Wood envisions Bero as a leader in the nonalcoholic beer space, committed to providing innovative choices without compromising on quality. As the brand continues to grow and evolve, Bero remains dedicated to crafting exceptional nonalcoholic brews that cater to a changing market seeking healthier beverage options.
