Slice Soda Returns to Shelves as Healthier Offering
Slice, the iconic soda brand, is making a comeback after being off the market for roughly two decades. Owned by Suja Life, Slice is being relaunched as a functional drink focused on gut health. The company has revamped the formula to include real ingredients, only five or fewer grams of sugar, no high fructose corn syrup, and a blend of prebiotics, probiotics, and postbiotics.
The return of Slice taps into consumer demand for nostalgia and healthier, functional beverages. A recent study estimated that the global functional drinks market is forecast to nearly double to $437 billion by 2034.
Insight into the Relaunch
Suva Life acquired Slice last May and sees a different future for the brand. The CEO of Suja Life, Maria Stipp, expressed excitement about bringing Slice back with a modern twist. By transforming the everyday beverage into a healthier version with added benefits, Suja aims to make a significant impact on the health and well-being of consumers.
While healthier sodas are not new, Suja’s relaunch of Slice as a functional beverage provides a unique approach. The brand’s use of better-for-you ingredients and low sugar content appeals to consumers looking for healthier options. Additionally, the inclusion of prebiotics, probiotics, and postbiotics caters to those focusing on gut health.
Slice will be available in various flavors at select retailers nationwide, with expanded distribution planned for the near future. The relaunch of Slice follows a trend of iconic brands returning to the market with a modern twist to align with current consumer preferences.
Overall, the return of Slice as a healthier offering reflects the evolving consumer demand for functional beverages that not only taste good but also provide added health benefits.
