The 2025 Product of the Year Awards have recently been announced, showcasing the best consumer goods as voted by over 40,000 American shoppers. These awards, which have been running since 2008 in the United States and for over 30 years globally, highlight the top products across 42 categories including food, home, and personal products. Kantar, a leading market research firm, independently conducts the survey to determine the winners.
According to Product of the Year, consumers’ shopping habits are heavily influenced by trusted products and accessible pricing. Mike Nolan, the global CEO of Product of the Year Management, emphasized that the winners of 2025 represent the highest level of innovation, meeting the evolving needs of today’s shoppers and establishing trust among consumers in a dynamic retail landscape.
This year, Aldi, a budget-friendly grocery chain with over 2,400 stores in the United States, stood out by dominating the food categories. Among the eight winning products from Aldi, one standout was the best wine category, showcasing that consumers are seeking value and affordability amid rising grocery prices.
The winners in the food categories included a variety of delicious snacks, entrées, and appetizers. Walmart-exclusive Texas Roadhouse Mini Rolls took the top spot in the Bakery Side Dish category, while Nutella’s B-Ready treats were hailed as the favorite Sweet Snack. Organic Valley’s Spicy Cheddar slices were recognized as the top product in the Cheese category.
In the beverage categories, budget-friendly options were popular among consumers. Folgers’ instant latte mix was the top choice for coffee, while Aldi’s Summit Popz, a prebiotic soda, won in the Healthy Beverage category, surpassing trendier name-brand competitors. The affordability trend continued in the wine category, with Aldi’s exclusive Sparkling Brut Rosé winning the top spot at just under $12 per bottle.
Overall, the Product of the Year Awards for 2025 showcased a range of affordable and high-quality products that meet the needs and preferences of today’s consumers. Aldi’s success in multiple categories highlights the appeal of budget-friendly finds that don’t compromise on taste or quality. These awards serve as a guide for shoppers looking to discover new and innovative products during their next grocery run.
