Craft breweries and iconic rock bands collaborating on unique beer creations, ready-to-drink cocktail makers adding fruity twists to classic recipes, and actresses venturing into the world of premixed cocktails – the beverage sector is constantly evolving and bringing exciting new products to the market. In this edition of The Weekly Sip, we take a closer look at some of the latest developments in the industry.
Dogfish Head, known for its innovative and boundary-pushing approach to brewing, has once again teamed up with the legendary Grateful Dead to introduce their newest creation – the Grateful Dead Juicy Pale Ale. This refreshing beer boasts a 5.3% alcohol by volume and is infused with El Dorado and Azacca hops, delivering tropical notes of pineapple, mango, and passion fruit. Dogfish Head’s founder, Sam Calagione, a self-proclaimed beer geek and Grateful Dead fan, describes the beer as a sensory delight that complements the band’s iconic music.
This collaboration marks a continuation of Dogfish Head and Grateful Dead’s partnership, which began in 2013 with the release of American Beauty. While Dogfish Head is renowned for its IPAs, the brewery has also ventured into new territory with ready-to-drink canned cocktails and unique collaborations with other brands, showcasing their versatility and willingness to experiment.
On the other hand, Cutwater, a ready-to-drink beverage maker acquired by Anheuser-Busch, is celebrating Valentine’s Day with the launch of a Strawberry White Russian cocktail. This limited-time offering combines vodka, coffee cream liqueur, and strawberry flavor, creating a decadent and fruity twist on the classic cocktail. Cutwater’s diverse portfolio includes a range of canned cocktails like Tiki Rum Mai Tai and Pineapple Margarita, catering to a variety of tastes and preferences.
Meanwhile, actress and singer Hailee Steinfeld has entered the ready-to-drink cocktail market with the release of Angel Margarita in partnership with Mexico-based Premium Beers Group. This premixed cocktail, available in Southern California, comes in flavors like Lime, Grapefruit Paloma, Ranch Water, and Wild Berry. With the premixed cocktail market experiencing significant growth, Steinfeld’s collaboration with Premium Beers Group highlights the increasing popularity of convenient and high-quality ready-to-drink options.
As the beverage sector continues to evolve and innovate, these latest collaborations and product launches demonstrate the industry’s commitment to creativity, quality, and consumer satisfaction. Whether you’re a craft beer enthusiast, a cocktail connoisseur, or simply looking to try something new, there’s no shortage of exciting options to explore in the world of beverages. Cheers to innovation and delicious drinks!
