General Mills, a well-known food company, is making a bold move by entering the ramen noodles market with the launch of its first ramen products. These new offerings will feature two of General Mills’ popular brands, Old El Paso and Totino’s.
The ramen noodles will come in a variety of flavors, including Fajita and Beef Birria from Old El Paso, as well as Cheese Pizza and Buffalo-Style Chicken Pizza from Totino’s. These products are set to debut at Walmart in April, aiming to capture a share of the growing demand for ramen noodles.
During the pandemic, the consumption of ramen noodles saw a significant increase, making it a popular choice for consumers seeking a quick, affordable, and comforting meal option. The market for ramen noodles is forecasted to reach $94 billion by 2022, showcasing the potential for growth and innovation in this space.
General Mills’ decision to leverage its established brands, Old El Paso and Totino’s, in the ramen category is strategic. By offering unique flavor profiles like pizza and Tex-Mex, the company aims to stand out in a crowded market dominated by Nissin Foods. This move not only brings new options to the instant noodle aisle but also expands the reach of General Mills’ brands into different sections of the grocery store.
Furthermore, research by General Mills indicates that a significant percentage of Totino’s and Old El Paso consumers are interested in trying ramen products. This insight highlights the potential for cross-promotion and increased brand exposure for these beloved brands.
MC Comings, Vice President and Business Unit Director at General Mills, expressed excitement about the new ramen products, stating that they cater to fans looking for innovative ways to enjoy their favorite flavors. With the launch of these unique ramen offerings, General Mills is poised to make a mark in the competitive ramen market and delight consumers with new and exciting options.
