Omaha Steaks, a renowned direct-to-consumer food company, is taking a unique approach to marketing with the release of their debut novel, “Certified Tender.” What initially began as an April Fool’s joke has transformed into a captivating romance novel that intertwines food references and brand Easter eggs. Set to be published on April 1 as a hardcover and ebook, “Certified Tender” is part of the company’s new Meat Cute Collection, a date night-themed box that includes filet mignon, fries, and Cabernet Sauvignon.
The novel, authored by Bianca Tournedos, a pen name inspired by a French filet mignon dish, was created by Omaha Steaks’ in-house creative team. The story follows single woman Kate as she seeks both recipes and romance online, leading her to a butcher named Nick, aka OmahaSteakGuy1917. Filled with cooking tips sourced from Omaha Steaks’ blog, “The Block,” the novel is a delightful blend of romance and culinary delights.
Michael Williams, the senior copywriter at Omaha Steaks and the author of “Certified Tender,” embraced the opportunity to flex his creative muscles by writing the novel after hours. The book is not only a fun and engaging read but also incorporates subtle nods to the brand, such as references to USDA Certified Tender filet mignons and nods to key figures within the company.
Omaha Steaks’ decision to delve into the world of fiction raises questions about the potential for corporate-backed novels to become a new trend in the marketing and publishing industries. In an era where storytelling is crucial for brand engagement, a novel like “Certified Tender” offers a unique way for companies to connect with their audience on a deeper level. As reader response to the novel unfolds, Omaha Steaks may consider further forays into the world of publishing.
In a world where brands are constantly seeking innovative ways to capture consumer attention, the idea of in-house book publishing could pave the way for a new form of brand storytelling. By associating products with themes commonly found in literature, such as love, family, and special moments, companies like Omaha Steaks can strengthen their bond with consumers and create memorable experiences that go beyond the products themselves. “Certified Tender” is not just a romance novel; it’s a testament to the power of storytelling and the endless possibilities that arise when creativity and brand identity intersect. In a groundbreaking collaboration between the literary world and the culinary industry, Omaha Steaks has announced the release of a new digital cookbook titled Certified Tender. This innovative cookbook is set to revolutionize the way readers approach cooking, while also satisfying their cravings for a good read.
The concept behind Certified Tender is simple yet brilliant – to create a collection of mouth-watering recipes inspired by classic and contemporary literature. Each recipe in the cookbook is paired with a specific book or author, allowing readers to immerse themselves in the world of literature while also exploring the art of cooking.
“We wanted to create a unique experience for our customers, one that combines the joy of reading with the pleasure of cooking,” said a spokesperson for Omaha Steaks. “After all, hundreds of millions of books are sold in the United States each year, and, hey, all those readers have to eat something.”
Certified Tender features a diverse range of recipes, from hearty meat dishes to decadent desserts. Some of the standout recipes include “Moby Dick’s Seafood Feast,” “The Great Gatsby’s Roaring Twenties Cocktail Party,” and “Pride and Prejudice’s English Tea Time Delights.” Each recipe is accompanied by a brief introduction that highlights the literary inspiration behind the dish, making it a truly immersive reading and dining experience.
What sets Certified Tender apart from other cookbooks is its accessibility – the digital cookbook will be available for free download on Omaha Steaks’ website starting April 1. This means that readers and food enthusiasts alike can easily access the cookbook and start cooking up a storm in their own kitchens.
In addition to the recipes, Certified Tender also features stunning photography and illustrations that bring the literary and culinary worlds to life. Whether you’re a bookworm looking for new recipe ideas or a foodie in search of a good read, Certified Tender is sure to satisfy all your cravings.
So mark your calendars for April 1 and get ready to download Certified Tender from Omaha Steaks’ website. With this innovative cookbook in hand, you’ll be able to whip up delicious meals inspired by your favorite books and authors, all while immersing yourself in the delightful world of literature.
