Amazon has recently announced the launch of a new private label food brand called Amazon Grocery, which aims to offer quality products at everyday low prices. This new brand replaces the previous Amazon Fresh and Happy Belly names and includes a wide range of common grocery items. Most products under the Amazon Grocery line will cost $5 or less, making it a value-focused option for budget-conscious shoppers.
The introduction of Amazon Grocery is part of the retailer’s strategy to streamline its private label offerings by consolidating them under fewer brands. With over 1,000 items available, Amazon Grocery covers dairy foods, fresh produce, snacks, meat, seafood, and more. These products can be purchased online or in Amazon Fresh supermarkets, providing customers with easy access to a variety of affordable food options.
In addition to existing products, Amazon has added new items to the Amazon Grocery assortment, such as fresh cinnamon rolls, refrigerated lemonade, and pizza dough. The company plans to expand its selection further by introducing frozen pasta meals, pie fillings, deli meats, frozen vegetables, and canned beans. Amazon has also focused on improving the packaging for Amazon Grocery products, with clear nutrition information, reduced plastic usage, and easy-to-read labels.
Jason Buechel, Vice President of Amazon Worldwide Grocery Stores, highlighted the company’s commitment to offering high-quality, affordable food products through Amazon Grocery. The brand aims to simplify the shopping experience for customers while maintaining the value and quality that Amazon is known for. In addition to Amazon Grocery, the retailer also offers products under other house brands like 365 by Whole Foods Market and Amazon Saver.
Amazon’s private label grocery business has been growing steadily, with a 15% increase in sales of house brand products last year compared to the previous year. The company has been focusing on strengthening its grocery operations, including expanding same-day delivery of perishable foods to thousands of communities and highlighting low prices at Amazon Fresh stores. Amazon has also integrated its Whole Foods and grocery operations to provide a seamless shopping experience for customers.
Overall, the launch of Amazon Grocery reflects the company’s commitment to offering affordable, high-quality food products to customers. With a wide range of options available and a focus on value, Amazon Grocery is poised to become a popular choice for shoppers looking for budget-friendly grocery items.
