The partnership between Barry Callebaut, one of the world’s largest chocolate manufacturers, and NotCo’s artificial intelligence platform is set to revolutionize the chocolate industry. By integrating Barry Callebaut’s ingredients data and manufacturing capabilities with NotCo’s AI platform, the collaboration aims to create an end-to-end innovation hub for the next generation of chocolate.
With volatile cocoa prices and evolving consumer preferences, chocolate makers are increasingly turning to technology to accelerate innovation and stay ahead of trends. Barry Callebaut’s decision to partner with NotCo comes at a time when chocolate prices are soaring, with climate challenges expected to impact prices in the long term.
In response to these challenges, Barry Callebaut is exploring new formulations and functional ingredients to tap into health and wellness trends. The collaboration with NotCo will enable the chocolate maker to deliver faster innovations and breakthrough recipes to its customers, meeting the demands of a rapidly changing industry.
Peter Feld, CEO of Barry Callebaut, highlighted the importance of leveraging AI to enhance process efficiency and scale innovation efforts to meet future demands. By partnering with NotCo, the company aims to test the capabilities of AI in driving innovation and meeting the evolving needs of its customers.
NotCo’s AI platform has already been utilized by other major consumer packaged goods companies, including Magnum Ice Cream and Kraft Heinz. These partnerships have resulted in the accelerated development of plant-based products, showcasing the potential of AI in revolutionizing the food industry.
Overall, the collaboration between Barry Callebaut and NotCo represents a significant step towards leveraging technology to drive innovation in the chocolate industry. With a focus on health-forward formulations and functional ingredients, the partnership is poised to unlock new possibilities in chocolate manufacturing and meet the evolving needs of consumers.
