“Or am I looking for a totally new experience that gives me the flavor and the mouthfeel and the finish of a cocktail, but without the alcohol? And that’s where I see the real innovation happening,” he added.
The future of RTDs
With the RTD market continuing to evolve rapidly, the future of ready-to-drink cocktails looks bright. Innovation in new spirit bases, flavors, and nonalcoholic options will likely reshape the landscape of the category in the coming years.
Major beer producers like Molson Coors are heavily investing in the RTD space, recognizing the potential for growth and the shifting consumer preferences towards more premium and health-conscious options.
As more consumers seek out unique and differentiated experiences, the ready-to-drink category is poised to continue its expansion. From nonalcoholic cocktails to innovative new spirit bases, the RTD market is set to see a wave of new products that cater to changing tastes and preferences.
Whether it’s a refreshing spiked refresher, a tequila-based cocktail, or a nonalcoholic social tonic, the variety of options in the RTD market is only set to increase. With the potential for new flavors, ingredients, and health benefits, the future of ready-to-drink cocktails is sure to be an exciting one.
So next time you’re looking for a convenient and delicious drink to enjoy with friends, consider reaching for a ready-to-drink cocktail. With the ever-evolving landscape of the RTD market, there’s sure to be a new and exciting option waiting for you to try.
As the demand for nonalcoholic beverages continues to rise, companies are stepping up to provide consumers with a wide range of options that cater to different preferences. For those who are looking for an interesting taste experience without any alcohol flavor, the market now offers alternatives like Ritual and Mingle Mocktails.
Ritual, recently acquired by Diageo, offers nonalcoholic alternatives to popular spirits such as gin, whiskey, rum, tequila, and aperitif. These products provide consumers with the familiar taste of their favorite drinks, minus the alcohol content. On the other hand, Mingle Mocktails takes a different approach by creating beverages like Key Lime Margarita and Blood Orange Elderflower Mimosa that completely avoid the taste of alcohol. These options are perfect for individuals who want to enjoy a flavorful drink without the presence of alcohol.
According to industry experts like Nestrud, there is still room for innovation in the nonalcoholic cocktail market. Companies can experiment with complex flavor profiles, incorporating herbs, floral notes, and bitters to create unique and enticing beverages. By pushing the boundaries of traditional flavors, nonalcoholic drinks have the potential to stand out and attract a wider audience.
With consumers becoming more conscious of their alcohol consumption and seeking healthier alternatives, the demand for nonalcoholic beverages is expected to continue growing. Whether you’re looking for a nonalcoholic version of your favorite spirit or a completely alcohol-free mocktail, the market now offers a variety of options to suit your taste preferences. Stay tuned for more exciting developments in the world of nonalcoholic drinks as companies explore new flavor combinations and innovative products.
