The shift from synthetic colorants to natural ones in the beverage industry is becoming more prevalent, with approximately 50% of new beverages in the U.S. now utilizing natural coloring sources. This transition has been largely driven by recent regulatory changes surrounding synthetic dyes, such as the ban on Red No. 3 and California’s decision to ban 6 azo dyes in schools starting from December 2027.
Not only are regulators moving away from synthetic colors, but consumers are also actively seeking products with natural colorants. Research shows that 27% of consumers consider the type of colorant, natural or artificial, when choosing new products. In today’s market, consumers are looking for products that are clean-label, health-boosting, delicious, and visually appealing. Clean-label attributes play a significant role in purchasing decisions, with two-thirds of consumers globally being influenced by them.
Despite the preference for natural colors, consumers still desire visually appealing beverages. Younger demographics, especially Millennials and Gen Z, are drawn to vibrant and “Instagram-worthy” drinks. A prime example of this is the success of McDonald’s ‘Grimace Shake’, a vibrant purple milkshake that went viral upon its launch in 2023 and contributed to the company’s sales growth that year.
One of the challenges with natural colors is maintaining their vibrancy and stability in beverage formulations. Natural colors can fade and deteriorate due to factors like low pH, exposure to light, and oxygen. However, dsm-firmenich has developed advanced encapsulation techniques to ensure that natural colors retain their vibrancy throughout a product’s shelf life, even in challenging applications like clear, low-pH beverages.
By blending nature’s best ingredients with cutting-edge technology, dsm-firmenich is creating next-generation beverage colors. Their expertise in fermentation allows them to produce high-quality, stable pigments without relying on agricultural land or seasonal variability. For example, beta-carotene and lycopene can now be produced through fermentation, offering sustainable alternatives with functional benefits.
dsm-firmenich is leading the way in redefining how beverages get their color by leveraging fermentation technology and innovative extraction methods. They are helping brands unlock a new world of naturally derived colors that are stable, sustainable, and functional. To learn more about natural colors for beverages, visit their website for coloration solutions.
In conclusion, the beverage industry’s shift towards natural colors is driven by both regulatory changes and consumer preferences. Brands that embrace natural colors while ensuring visual appeal and stability in their products are well-positioned to meet the demands of today’s consumers.
