Campbell’s Company to Remove Artificial Colors from Products by Next August
The Campbell’s Company announced its plan to fully remove artificial colors from its food and beverage products by next August. This move will impact a limited number of brands as the vast majority of items it sells already use natural dyes. The company will be using annatto and purple carrot juice concentrate for products such as Lance crackers and V8 Splash. In addition, artificial colors will also be removed from snack and cookie brands like Jay’s, Archway, and Stella D’oro.
This decision by Campbell’s comes as part of a larger trend in the food industry. Many companies, including Nestlé, General Mills, and Kraft Heinz, have pledged to remove artificial colors from their portfolios following pressure from the White House. Health and Human Services Secretary Robert F. Kennedy Jr. has been pushing for companies to voluntarily remove six synthetic dyes by 2027, and most food manufacturers have agreed to comply.
In a statement, Campbell’s mentioned that they have been actively reviewing their portfolio and tracking the evolving regulatory environment. The company acknowledged that consumers are increasingly seeking healthier food options with simpler, recognizable ingredients. Campbell’s stated, “This move reflects both consumer preferences and our commitment to making great food.”
It’s worth noting that some of Campbell’s brands have already been using natural colors for a long time. For example, Goldfish, one of the company’s popular products, has been using colors sourced from plants for over 15 years. The red color in Goldfish crackers comes from a mix of beet juice concentrate and paprika extracted from sweet red peppers.
Overall, Campbell’s decision to remove artificial colors from its products aligns with the growing consumer demand for healthier and more natural food options. This shift in the industry demonstrates a commitment to transparency and quality ingredients, ultimately benefiting both consumers and the food industry as a whole.
