Campbell’s Launches V8 Energy Drink Mixes in Powdered Form
The Campbell’s Company is once again innovating in the beverage market with the launch of a powdered version of its popular V8 Energy Drink. This new product offers consumers a convenient way to enjoy their favorite energy drink on the go by simply mixing it with water.
Available in three delicious flavors – Peach Mango, Strawberry Lemonade, and Pomegranate Blueberry, each packet of the V8 Energy Drink Mix contains 80 milligrams of caffeine sourced from green and black tea. Additionally, the drink mixes are packed with antioxidants and essential vitamins such as A, C, and E, providing a healthy boost of energy to consumers.
V8’s foray into the powdered energy drink market aligns with the brand’s commitment to catering to the needs of modern, on-the-go consumers. The portable nature of the drink mixes makes them a convenient option for those leading active lifestyles or looking for a quick pick-me-up throughout the day.
The introduction of the V8 Energy Drink Mixes marks a significant milestone for the V8 brand, which has been a household name for over 92 years. The Energy line was first launched in 2011, and since then, it has experienced steady growth in popularity. Retail sales of the V8 Energy Drink were up more than 5% in the last year, according to data provided by Campbell’s in 2024.
Powdered energy drinks have become increasingly popular among consumers due to their convenience and affordability compared to traditional canned options. The mixable powders offer a cost-effective alternative for energy drink enthusiasts while also providing brands with an opportunity to tap into the growing beverage enhancers category.
In a market where brands like Celsius, Gatorade, BodyArmor, and Liquid I.V. are already thriving, Campbell’s entry into the powdered energy drink segment is a strategic move to capitalize on the category’s rapid growth. According to PepsiCo, the beverage enhancers category surged by 63% to $2.8 billion in the last three years, indicating a strong demand for innovative drink formats.
Overall, the launch of V8 Energy Drink Mixes in powdered form not only expands Campbell’s product portfolio but also positions the brand as a key player in the evolving energy drink market. With its focus on convenience, flavor variety, and nutritional benefits, the V8 Energy Drink Mixes are poised to attract a new wave of consumers seeking a refreshing and energizing beverage option.
