Chobani, known for its Greek yogurt, has made a strategic move by acquiring plant-based food maker Daily Harvest. This acquisition marks Chobani’s expansion into the ready-to-make meals market, a growing trend in the food industry. The terms of the deal have not been disclosed yet.
Daily Harvest, founded ten years ago, pioneered the concept of delivering clean and nutritious food directly to consumers’ doorsteps. Over the years, the company has diversified its product offerings to include a variety of meals and snacks, both online and in retail stores.
With this acquisition, Chobani aims to leverage its expertise in manufacturing, distribution, and retail to increase Daily Harvest’s presence in American households. Both brands share a common goal of providing high-quality, delicious food made from real ingredients to a wider audience.
While Chobani is best known for its yogurt products, the company has been actively seeking ways to diversify its portfolio. In recent years, Chobani has ventured into plant-based products by developing oat milk and creamers. Additionally, the company made a significant investment in 2023 by acquiring ready-to-drink coffee manufacturer La Colombe.
The addition of Daily Harvest’s organic smoothies, breakfast bowls, protein powders, and frozen meals will significantly enhance Chobani’s product offerings. This acquisition not only expands Chobani’s mission of becoming a more comprehensive food company but also provides consumers with a wider range of healthy options throughout the day.
Furthermore, this acquisition allows Chobani to enter the frozen food section of grocery stores for the first time, diversifying its presence beyond the dairy aisle. Despite these expansions, Chobani remains committed to its dairy products and recently announced plans to invest $1.2 billion in a new dairy processing plant in upstate New York.
Overall, the acquisition of Daily Harvest represents a strategic move for Chobani to strengthen its position in the market and cater to the evolving preferences of consumers seeking healthy and convenient food options.
