Coca-Cola has recently introduced a new limited-time offering called Sprite + Tea, inspired by a viral TikTok trend that involves combining the lemon-lime soda with tea bags. This unique beverage, available in regular and zero sugar varieties, will be on shelves through October.
The decision to launch Sprite + Tea is part of Coca-Cola’s strategy to drive sales and enhance brand awareness by introducing limited-time flavor combinations for its iconic sodas. The idea for Sprite + Tea originated as an intern research project and underwent multiple rounds of brainstorming and consumer testing to perfect its flavor profile, texture, and color.
A.P. Chaney, the senior creative director of sparkling beverages at Coca-Cola, shared that the overwhelming success of Sprite + Tea on TikTok, with millions of views, confirmed that they were heading in the right direction. By listening to consumers and tapping into popular trends, Coca-Cola was able to create a product that resonated with its target audience.
Sprite has been experimenting with new flavor combinations in recent years to keep up with changing consumer preferences. Sprite + Tea is likened to previous innovations like Sprite Lymonade and Sprite Chill, which offered unique twists on the classic soda. Coca-Cola’s flagship soda, Coca-Cola, has also introduced experimental flavors like Orange Cream and collaborations with other brands like Oreo.
In a competitive market where fruity sodas are gaining popularity, Sprite faces competition from brands like PepsiCo’s Starry and “better-for-you” soda options like Poppi and Olipop. To stay ahead of the curve, Coca-Cola and other industry giants are turning to platforms like TikTok for inspiration and product development. Kraft Heinz, for example, launched Dip & Crunch sauce in response to a viral trend on TikTok.
As consumer tastes continue to evolve, Coca-Cola remains committed to innovation and staying relevant in the ever-changing beverage industry. Sprite + Tea is just one example of how the company is adapting to meet the demands of its customers and stay at the forefront of the market.
