Danone, a global food giant, is set to launch a high-protein version of its Silk brand in an effort to revitalize interest in plant-based dairy products. The company believes that there is a gap in the market for high-protein plant-based drinks, with less than 1% of protein-focused innovations currently in this segment. This presents an untapped opportunity for Silk to enter the market and cater to the increasing consumer demand for protein-rich alternatives.
Silk Protein boasts 50% more protein per serving and half the sugar compared to conventional dairy milk. With 13 grams of complete plant protein, 3 grams of fiber, and no artificial sweeteners, it offers a nutritious and functional beverage option for health-conscious consumers. Wendy Nunnelley, president of plant-based for Danone North America, highlighted that 75% of consumers are incorporating more protein into their diets, making the timing ideal for the launch of Silk Protein.
The plant-based milk sector has been facing challenges, with declining unit sales over the past few years. However, Danone’s strategic move to introduce Silk Protein with its unique selling points could help boost the category and attract more consumers. The product will be available in original and chocolate flavors, with a regional launch set for this month and a national rollout planned for early 2026.
Danone’s focus on protein extends beyond Silk Protein, with recent innovations in high-protein yogurt drinks and shakes. The company is aiming to cater to the growing demand for protein-rich dairy alternatives, despite facing manufacturing capacity challenges in meeting consumer demand. Overall, Danone’s aggressive push into the plant and dairy protein market reflects its commitment to offering innovative and nutritious products to meet evolving consumer preferences.
