Food companies are starting to take a stand against seed oils as the “Make America Healthy Again” movement gains momentum, highlighting the potential health risks associated with these controversial ingredients. Real Good Foods, a maker of better-for-you frozen meals, recently announced plans to transition its entire product portfolio away from seed oils and towards the use of beef tallow. This shift comes in response to the growing concern among consumers and health experts about the negative effects of seed oils on health.
Rikki Ingram, chief marketing officer at Real Good Foods, emphasized the importance of responding to consumer feedback and meeting the demand for healthier food options. The company’s decision to move away from seed oils has been well-received by consumers, with a positive response to their new seed oil-free breaded chicken product. Real Good Foods is just one of many food companies, both large and small, that are choosing to eliminate seed oils from their products in response to consumer preferences.
Seed oils, derived from plants like canola, sunflower, and soybean seeds, have come under scrutiny for their potential negative impact on health. Critics argue that seed oils can break down during cooking, leading to the formation of compounds that may cause inflammation and weaken the immune system. In contrast, oils like beef tallow, with higher saturated fat content, are touted as a more stable and healthier alternative for cooking at high temperatures.
While nutritionists and health experts have refuted claims that seed oils are inherently unhealthy, the trend towards seed oil-free products continues to grow. Several brands have received certification from the Seed Oil Free Alliance, allowing them to market their products as seed-oil free. Sales of certified seed oil-free products have seen significant growth, reflecting consumer interest in healthier food options.
Real Good Foods’ decision to switch to beef tallow was based on factors like taste and cost, making it a practical choice for the company. However, scaling up the use of beef tallow in the U.S. could pose challenges, particularly due to an ongoing cattle shortage that may limit the supply of this ingredient. Despite these obstacles, Real Good Foods remains committed to transitioning its entire product line away from seed oils, emphasizing the importance of aligning with consumer preferences and providing access to delicious, convenient food made with ingredients they can feel good about.
In conclusion, the movement away from seed oils in the food industry reflects a growing awareness of the impact of ingredients on health and wellness. Real Good Foods’ decision to embrace beef tallow as an alternative to seed oils is just one example of how food companies are responding to consumer demand for healthier options. As the conversation around seed oils continues to evolve, it is clear that consumers are driving a shift towards ingredients that prioritize health and well-being.
