The utilization of artificial intelligence tools in healthcare is on the rise among Generation X and Millennials, as revealed by a recent survey conducted by PwC. These two generations, often burdened with caregiving responsibilities for both children and aging parents, are showing a keen interest in AI-assisted diagnosis products and care navigation tools. According to the survey, over 70% of Gen X and Millennials are either currently using or interested in AI-based diagnosis tools reviewed by medical professionals, a higher percentage compared to the overall population.
Similarly, 73% of these two generations are utilizing or interested in AI-backed care navigation tools, indicating a growing trend towards simplifying healthcare access due to time constraints. Thom Bales, principal and health services advisory leader at PwC, pointed out that the openness of these generations towards AI tools is driven by their lack of time and the need for streamlining their healthcare experiences.
The survey also highlighted widespread concerns about healthcare costs among Americans of all ages. More than three-quarters of respondents expressed worries about uncovered healthcare costs, long-term care expenses, and out-of-pocket costs. Additionally, nearly 30% admitted to delaying or skipping recommended care due to financial constraints.
The “sandwich generation,” comprising individuals balancing caregiving duties for children and elderly parents, is particularly affected by healthcare cost concerns. Over 60% of Gen X and Millennial respondents reported anxiety about affording healthcare in case of job loss or loss of insurance coverage.
Despite these challenges, there is optimism for the future of healthcare, driven by technological advancements. Forty-four percent of survey participants believe that advancements in medical technology, early detection, prevention, and increased integration of AI can lead to improved quality of care over the next decade.
Younger generations are more inclined to adopt new health technologies and explore non-traditional healthcare options. Generation Z and Millennials are more likely to utilize retail clinics, digital health apps, and AI technology for their healthcare needs. However, there is a notable decrease in trust in primary care physicians among Gen Z, as they show a preference for retail and tech companies for healthcare services.
The evolving healthcare landscape, shaped by technological innovations and changing consumer preferences, underscores the need for healthcare providers to adapt to the preferences and behaviors of different generations. As the demand for convenient, accessible, and cost-effective healthcare solutions grows, embracing new technologies and delivery models will be crucial in meeting the evolving needs of patients across all age groups.
