Advocate Health Launches Personalized Digital Health Experience Journey
Advocate Health recently introduced a personalized digital health experience journey aimed at enhancing patient connections and building trust, and the results have been promising.
Value Beyond Technology and Cost Savings
According to Ed Mitchell, Director of Strategic Partnerships at Advocate Health, the success of an experience program goes beyond simplifying technology and saving costs. It is essential to track metrics and scores to determine the program’s impact and effectiveness.
Integration with Xealth
As the third-largest non-profit health system in the U.S., Advocate Health integrated Xealth – a digital health platform – with its Epic electronic health records system. This integration allowed for intelligent automation based on clinical workflows, delivering the right information to patients at the right time without requiring manual intervention from clinicians.
Improving Patient Engagement
By automating patient education based on their health history, Advocate Health saw a 30% increase in patient engagement. This resulted in more videos watched and patient handouts accessed, leading to a more informed patient population.
Enhancing the Patient Portal Experience
Advocate Health focused on streamlining the patient portal experience, ensuring that patients could easily access relevant information without facing obstacles like multiple logins. By automating patient engagement and facilitating provider-patient connections digitally, the health system reduced the burden on clinicians and improved overall efficiency.
Expanding Communication Channels
In an effort to reach a broader patient population, Advocate Health introduced text messaging as a communication channel. Engagement rates increased significantly, especially among underserved populations who are more responsive to text messages than emails.
Future Initiatives
Advocate Health is planning to develop user experience journeys for various patient personas, with a focus on pre-diabetic, bariatric, and physical therapy patients. By leveraging digital tools and automation, the health system aims to enhance patient engagement and improve health outcomes across different specialties.
Conclusion
Advocate Health’s personalized digital health experience journey demonstrates the power of technology in improving patient outcomes and enhancing the overall healthcare experience. By prioritizing patient engagement and leveraging innovative solutions, the health system is paving the way for a more connected and informed patient population.
Andrea Fox is senior editor of Healthcare IT News.
Email: afox@himss.org
Healthcare IT News is a HIMSS Media publication.
