In a recent announcement, Hershey revealed its commitment to removing artificial dyes from its snacks by the end of 2027, following the footsteps of other food manufacturers who have made similar pledges in recent weeks. The maker of Jolly Rancher and Dot’s pretzels stated that this move is a natural progression in their efforts to provide consumers with options that align with their lifestyles while maintaining trust and confidence in their products.
This decision from Hershey comes on the heels of similar announcements from companies like J.M. Smucker, Conagra Brands, General Mills, and Kraft Heinz, who have all committed to eliminating synthetic colors from their products by the end of 2027. Nestlé USA is also planning to fully remove artificial colors from its food and beverage portfolio by mid-2026.
As government officials crack down on artificial dyes in the food supply, companies like Hershey are taking proactive steps to address this issue. Health and Human Services Secretary Robert F. Kennedy Jr. has urged the industry to voluntarily remove six synthetic dyes before 2027. State-level regulations are also increasing, with West Virginia banning products with seven additives and colors, and Texas requiring warning labels on products with synthetic dyes starting in 2027.
In response to the evolving regulatory landscape, Hershey expressed concerns about the confusion among consumers caused by the patchwork of state laws. The company emphasized the importance of a strong national food ingredient approval system to ensure food safety, affordability, and quality in the marketplace.
With competitors also announcing plans to remove artificial colors from their products, there is growing pressure on the industry as a whole to take action. Hershey, known for brands like Twizzlers, Jolly Rancher, and Shaq-A-Licious XL Gummies, recognizes the significance of this decision, even though the majority of its portfolio already avoids the use of synthetic dyes.
Overall, Hershey’s commitment to removing artificial dyes reflects a broader industry trend towards cleaner ingredients and transparency in food production. As consumers increasingly prioritize health and wellness, companies are adapting to meet these changing demands and expectations.
