Hershey Names New Executives to Oversee Confection & Salty Snacks
Hershey has recently made some significant changes to its executive team, appointing Andrew Archambault as president of U.S. confection and Veronica Villasenor as president of salty snacks. Both appointments are set to take effect on February 3rd.
Executive Appointments
Andrew Archambault joins Hershey from Keurig Dr Pepper, where he previously served as chief customer officer. He will now be responsible for leading iconic Hershey brands such as Kisses, Reese’s, and Jolly Rancher. Archambault’s extensive experience in the beverage industry is expected to bring valuable insights into consumer preferences and buying habits to Hershey.
Veronica Villasenor, on the other hand, has been with Hershey for 22 years and will be taking over as president of salty snacks. She has a proven track record at Hershey, having previously served as vice president of salty snacks. Villasenor’s experience in management, marketing, and innovation across Hershey’s business units will be instrumental in driving the company’s salty snacks growth ambitions.
Challenges and Opportunities
Despite the leadership changes, Hershey continues to face challenges in the market, including higher cocoa costs, competition from weight-loss drugs, and shifting consumer preferences towards non-chocolate snacks. The new executives will need to navigate these challenges and capitalize on growth opportunities in their respective categories.
With Hershey CEO Michele Buck set to retire next year, the company has also initiated a search for its next CEO. Both Archambault and Villasenor could potentially be considered for this role in the future, given their leadership positions within the company.
Conclusion
These executive appointments mark a significant change in Hershey’s leadership team and signal the company’s commitment to driving growth and innovation in its confection and salty snacks businesses. As Archambault and Villasenor take on their new roles, all eyes will be on them to steer Hershey towards continued success in the competitive snacking industry.
