High Noon, a popular brand known for its vodka seltzer beverages, has recently issued a recall due to a labeling error that could lead to accidental alcohol ingestion. The company discovered that some of its cases were mislabeled as Celsius energy drinks, specifically the Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition.
The recall affects two production lots of High Noon Beach Variety packs, which come in 12-pack/12 fluid ounce cans. The mislabeled cans contain High Noon vodka seltzer alcohol instead of the intended Celsius energy drink. High Noon has warned that consuming the liquid in these cans could result in unintentional alcohol ingestion.
According to a spokesperson for the brand, the labeling error was made by their can supplier. High Noon is currently working closely with the Food and Drug Administration, distributors, and retailers to address the issue and ensure the safety of consumers.
The affected High Noon Beach Variety packs have specific lot codes that consumers should check for. These lot codes are as follows:
– L CCC 17JL25 14:00 to L CCC 17JL25 23:59
– L CCC 18JL25 00:00 to L CCC 18JL25 03:00
Additionally, the Celsius Astro beverages that were mislabeled also have specific codes laser-engraved on the bottom of the can:
– L CCB 02JL25 2:55
– L CCB 02JL25 3:11
The affected products were shipped to several states, including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Distributors then shipped the product to retailers in those states between July 21, 2025, and July 23, 2025.
High Noon is advising consumers who purchased cans with the impacted lot codes not to consume them. Consumers can contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for more information on how to proceed, including obtaining a refund. As of now, no illnesses or adverse events have been reported in connection with this recall.
In conclusion, it is essential for consumers to check their High Noon Beach Variety packs and Celsius Astro Vibe Energy Drink cans for the specified lot codes to ensure they are not affected by the recall. Taking proactive steps to verify the product’s authenticity can help prevent unintentional alcohol ingestion and ensure the safety of consumers.
