Jackfruit, a giant 10- to 20-pound fruit, has been growing along the streets of India for a century. However, it has only recently caught the attention of food companies and consumers. Native to tropical climates in South Asia, including India, the Philippines, Malaysia, and China, jackfruit has now been exported and grown in other regions like Australia, Hawaii, and Brazil. Known as the largest treeborn fruit in the world, jackfruit can sometimes reach up to 100 pounds.
While ripe jackfruit is sweet and yellow, similar to a cross between a banana and pineapple, unripe jackfruit has become popular among food companies, especially plant-based manufacturers. The unripe fruit has a mild sweetness but is prized for its fibrous and chewy texture, akin to shredded meat. Additionally, it is rich in protein, potassium, fiber, and vitamins A and C.
With the rise of veganism, vegetarianism, and flexitarianism, as well as the growing popularity of meat alternative products, jackfruit has gained traction. Unlike many mainstream packaged plant-based products, consumers can purchase whole canned jackfruit for recipes. Its shredded meat-like texture makes it a sought-after substitute for pulled pork in sandwiches, carnitas in tacos, and chicken when smothered in BBQ sauce.
Companies like The Jackfruit Company and Karana have capitalized on this trend by offering packaged jackfruit products ranging from BBQ to Tex-Mex flavors. The Jackfruit Company even raised a $5 million series B to scale up their offerings. Additionally, they partnered with Smashburger to introduce a jackfruit patty in select locations.
Apart from its culinary appeal, jackfruit also offers sustainability benefits. It serves as a low-impact alternative to meat, and the tree itself sequesters carbon while its root system prevents soil erosion. Jackfruit is a perennial crop that can produce hundreds of fruits over its long lifespan. It is easy to grow, resistant to pests, diseases, high temperatures, and drought, making it a valuable crop for the global south. For example, The Jackfruit Company works with over 1,500 small-acre jackfruit farmers, providing more income opportunities and diversifying crop systems. Overall, jackfruit’s rise in popularity not only benefits consumers but also contributes to a more sustainable and diverse food system.
