Kraft Heinz is once again revolutionizing the macaroni and cheese game with its latest limited-edition flavor: Pizza. This unique offering combines the best of both worlds by infusing the classic mac and cheese with savory notes of garlic and traditional Italian spices. Available at retailers nationwide during the back-to-school season, this innovative flavor is sure to delight taste buds everywhere.
To celebrate the launch of the Pizza mac and cheese, Kraft Heinz is offering a special delivery experience in select cities, including New York City, Chicago, and Detroit. Customers in these iconic pizza destinations can have the macaroni and cheese flavor delivered to their doorstep in as little as 15 minutes, complete with a custom Kraft Mac & Cheese pizza delivery box. Cheryl Barbee, the communications director for Kraft Mac & Cheese, expressed excitement about this unique offering, stating, “Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavor.”
The $2.9 billion shelf-stable macaroni and cheese market is poised for significant growth, with Nestlé projecting a near-term opportunity exceeding $100 million by 2024. Consumers have a strong affinity for mac and cheese, consuming the beloved dish an average of 22 times per year. In response to this demand, Kraft Heinz continues to introduce new limited-time flavors to cater to seasonal preferences. Earlier this year, the company launched a smoky barbecue flavor to coincide with the summer season.
Additionally, Kraft Heinz has noted that nearly half of Americans customize their macaroni and cheese by adding extra seasonings and ingredients, known as “mac hacks.” These personalized touches enhance the overall experience of enjoying this classic comfort food.
In other food news, Hain Celestial is expanding its wellness tea portfolio with a new range of functional teas designed to support consumers throughout the day. The company, known for its Sleepytime tea, is introducing beverages that promote mood, immunity, digestive health, and overall well-being. The new teas include Good Vibes Lemon Mint, Detox Blend Dandelion, and She-Well Raspberry Leaf, each offering unique benefits to enhance daily wellness rituals.
With the growing demand for functional beverages that support health and well-being, Celestial Seasonings’ new wellness teas are positioned to resonate with health-conscious consumers seeking holistic solutions. The company is also releasing an Everyday Wellness variety pack featuring four of its functional Sleepytime teas, making it convenient for consumers to incorporate these wellness benefits into their daily routines.
Furthermore, General Mills’ Progresso brand is embracing the summer season with the launch of Progresso Pitmaster, a line of BBQ-inspired soups that capture the essence of a backyard cookout. These soups feature a rich blend of meat, roasted vegetables, and high-protein content, providing a convenient and flavorful meal option for consumers. As more people opt to prepare meals at home, the demand for convenient meal options like soup has increased, with sales on the rise.
In conclusion, the food industry continues to evolve with innovative flavors and functional products that cater to consumer preferences and wellness needs. From Pizza mac and cheese to functional teas and BBQ-inspired soups, these new offerings reflect the industry’s commitment to delivering diverse and satisfying food experiences for all.
