Kroger, one of the leading grocery retailers in the United States, has recently announced a protein-focused extension of its popular private label line, Simple Truth. This new line, known as Simple Truth Protein, features over 80 high-protein meals and snacks, making it the largest product expansion from Kroger to date. Ann Reed, the group vice president of Kroger’s Our Brands, highlighted the significance of this new launch in catering to consumer demands for protein-rich options.
The trend towards protein-dense diets and products has been steadily growing in the food industry, with an increasing presence on social media and in grocery stores. Kroger’s Simple Truth Protein range includes a variety of products such as frozen meals, beverages, chips, and desserts, all designed to provide a protein boost. Some of the unique offerings in this line include French toast sticks, instant mushroom coffee, and fudge brownie mix.
Kroger’s commitment to expanding its Simple Truth private label brand reflects its dedication to staying aligned with consumer preferences and values. The company has previously introduced environmentally friendly products under the Simple Truth brand, such as carbon-neutral, cage-free eggs and breads made from upcycled ingredients. By continuously adding new and innovative items to its private label lineup, Kroger aims to offer sustainable and trendy options to its customers.
In addition to the Simple Truth Protein launch, Kroger has also introduced a range of other trendy private label items, including instant mushroom tea, restaurant-style Italian dressing, and kettle-style tortilla chips in a Hatch chile flavor. The company has been on track to launch over 900 new items this year, demonstrating its commitment to innovation and meeting evolving consumer preferences.
Kroger’s store brands, including Simple Truth and Private Selection, have been driving significant sales for the company. In fact, store brand sales accounted for over $32 million last year, outperforming name brand sales. Interim CEO Ron Sargent emphasized the success of Kroger’s private label lines in meeting consumer demand and driving growth for the company.
Overall, Kroger’s launch of Simple Truth Protein and ongoing expansion of its private label offerings signal the company’s commitment to providing high-quality, innovative, and sustainable products to its customers. By staying attuned to consumer trends and values, Kroger continues to solidify its position as a leader in the grocery retail industry.
