Cheez-It, the beloved cracker brand, is introducing a new innovation with Cheez-It Crunch. This new line of 3D-shaped cheese crackers is set to provide a flavor-forward, crunchy snacking experience that fans of the brand are sure to love. The launch includes three exciting flavors: Kick’n Nacho Cheese, Zesty Jalapeño Cheddar, and Sharp White Cheddar. The nacho cheese and jalapeño cheddar options will be available in 7-Eleven stores starting in October, with a nationwide rollout for all three flavors planned for January 2026.
Cara Tragseiler, senior brand director for Cheez-It, expressed excitement about the new Cheez-It Crunch line, stating, “We’ve taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience. As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”
This launch comes at a time when younger consumers are gravitating towards sensory snacking experiences that incorporate various flavors and textures. With a 55% increase in crunchy snack videos uploaded to social media in the past year, according to data from Tubular, it’s clear that texture plays a significant role in attracting consumers to snack products.
In a similar vein, Wonderful Pistachios is venturing into the confectionery category with the introduction of two new chocolate-coated products: Chocolate Sea Salt and Chocolate Toffee Pistachios. These offerings aim to provide consumers with a better-for-you option for indulgent snacking. The no-shell pistachios are dipped in dark chocolate made with 50% cacao, offering a delightful combination of crunch and decadence. The products are available in 4-ounce bags at Walmart stores and online.
Diana Salsa, vice president of marketing for Wonderful Pistachios, highlighted the appeal of these new products, stating, “With Chocolate Sea Salt and Chocolate Toffee, we’re giving snackers the best of both worlds: The crisp crunch of pistachios paired with a bite-sized amount of dark chocolate decadence.”
As the demand for chocolate continues to rise, Wonderful’s entry into the chocolate space signals a new chapter for the brand. With an assortment of savory varieties already in their lineup, including chili roasted, smoky barbecue, dill pickle, and jalapeño lime, Wonderful is catering to a wide range of flavor preferences.
Meanwhile, Snickers is bringing a twist to their iconic candy bar with the launch of Snickers Sauces. These limited-edition dipping sauces combine sweet and savory flavors inspired by the classic Snickers ingredients – chocolate, caramel, and peanuts. The three distinct flavors include Caramel Buffalo, Peanut Teriyaki, and Chocolate Barbecue, offering a unique snacking experience for football fans and candy enthusiasts alike.
Gabrielle Wesley, chief marketing officer with Mars Wrigley North America, emphasized the appeal of Snickers Sauces, stating, “SNICKERS Sauces deliver a flavor experience as satisfying as the bar itself, built for game day snacking whether you are in the stadium, at home, or at the tailgate.” Fans can participate in online promotions to score these limited-edition sauces with the purchase of Josh Allen Snickers Minis, with weekly sauce drops scheduled during NFL Sunday games in September.
Mars Wrigley’s expansion of the Snickers brand beyond the traditional candy bar is not new, as the company has previously introduced Snickers Dessert Sauces in the United Kingdom and Snickers Shakers Seasoning Blend in powder form. These innovative products showcase the brand’s versatility and ability to appeal to a wide range of tastes and preferences.
In conclusion, the snack industry continues to evolve with innovative products that cater to changing consumer preferences and trends. From Cheez-It’s new Crunch line to Wonderful Pistachios’ chocolate-coated offerings and Snickers’ saucy twist, these brands are pushing boundaries and delighting snack enthusiasts with exciting new flavors and textures.
