Dave’s Killer Bread, a well-known brand for healthier bread options, is stepping into the summer season with the launch of new sandwich rolls just in time for Memorial Day and Fourth of July celebrations. The brand has introduced two new varieties of sandwich rolls: Sandwich Rolls Done Right and 21 Whole Grains and Seeds. Both rolls are packed with 11 grams of protein per serving, along with 10 and 16 grams of whole grains, respectively. These versatile rolls can be used for a variety of dishes, including hot dogs and sub sandwiches.
Cristina Watson, senior brand manager at Dave’s Killer Bread, expressed excitement about the new product launch, stating that it presents a unique opportunity to attract new consumers and energize existing fans of the brand. Dave’s Killer Bread has gained popularity for its commitment to using high-quality ingredients and for not including corn syrup or artificial preservatives or flavors in their products. Additionally, the brand is known for its Second Chance Employment program, which hires individuals who were formerly incarcerated.
In addition to their bread products, Dave’s Killer Bread is also expanding its presence in the snacking category with offerings such as protein bars and snack bites. This diversification allows the brand to cater to a wider range of consumer preferences and dietary needs.
On the other hand, Warheads, a popular sour candy brand, is making headlines with the launch of their latest product, Warheads Atomic Fizz. This new variation of the iconic candy features a fizzy explosion in the center, created by a combination of sodium bicarbonate and acid. Available in five different flavors, Warheads Atomic Fizz is packaged in a reclosable plastic container and can be found in stores nationwide.
Despite the trend towards healthier snacks, the sour candy segment continues to thrive, driven by nostalgia and the demand for extreme taste experiences among younger consumers. Parents who grew up enjoying sour candy are now passing on their love for these treats to the next generation, making sour candies like Warheads popular among Gen Z and Gen Alpha consumers.
To promote the launch of Warheads Atomic Fizz, the brand is rolling out an explosive digital marketing campaign, featuring their mascot Wally in entertaining ways on platforms like TikTok and Instagram. Lindsay Karlin, vice president of marketing and development at Warheads, emphasized the unique and exciting experience that the new candy offers, promising consumers a journey from extreme sourness to a fizzy explosion in the center.
In a separate innovation, Sara Lee, a prominent bread maker, is addressing the needs of consumers in smaller households with the introduction of their Sara Lee Half Loaf line. This new product range offers smaller-sized loaves of bread in three flavors: White, Honey Butter, and 9 Grain. The aim is to provide fresh, delicious bread options without the worry of waste for individuals living alone or in smaller households.
Nick Pitone, senior brand manager at Sara Lee Bread, highlighted the convenience and portion control benefits of the Half Loaves, making them an ideal choice for consumers looking for high-quality bread in a more manageable size. The Sara Lee Bread Half Loaves are now available at major food retailers nationwide at a suggested retail price of $2.49.
With the trend towards smaller portion sizes gaining popularity across various food categories, Sara Lee’s Half Loaf line caters to the evolving needs and preferences of consumers who are looking for convenient and efficient food options in today’s market. As inflation continues to impact consumer spending, products like the Sara Lee Half Loaves offer a budget-friendly solution for shoppers looking to manage their expenses while still enjoying their favorite foods.
