The partnership between Krispy Kreme and Pop-Tarts is set to bring a new twist to the breakfast table with the launch of three new donut treats inspired by the popular toaster pastries. The flavors include Pop-Tarts Frosted Strawberry, Pop-Tarts Frosted Chocolatey Fudge, and Pop-Tarts Frosted Brown Sugar Cinnamon. According to Jessica Waller, general manager with Kellanova Away From Home, “Pop-Tarts aren’t just for the toaster – they can infuse culinary creativity to delight consumers.” The collaboration aims to create a unique experience for fans of both brands.
Pop-Tarts, a top brand under Kellanova, with nearly $1 billion in annual sales, is expanding its reach by venturing into the donut space with Krispy Kreme. This partnership will not only solidify Pop-Tarts’ presence in the breakfast market but also introduce the brand to consumers beyond grocery and convenience stores.
Krispy Kreme, known for incorporating iconic food and beverage brands into its pastries, has previously collaborated with Dr Pepper, Hershey’s Kit-Kat, and Mondelēz International’s Oreo on limited-time offerings. This partnership with Pop-Tarts is another innovative move by the North Carolina-based donut chain to appeal to a wider audience.
In another exciting development in the snacking aisle, better-for-you cereal brand Magic Spoon is introducing Protein Granola in four delicious flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond, and Mixed Berry. These granola blends are packed with 13 to 14 grams of protein, 2 grams of sugar, and 7 to 8 grams of fiber per serving, catering to health-conscious consumers looking for a satisfying and nutritious snack option.
Magic Spoon’s Protein Granola does not contain gluten, grains, soy, or artificial flavors, making it a popular choice among those with dietary restrictions. The brand, which gained popularity for its nostalgic yet healthier cereal offerings, aims to provide a balanced blend of taste and nutrition with its new granola products.
As consumers continue to seek protein-rich breakfast and snack options, the granola market is projected to reach $6 billion by 2034, with a compound annual growth rate of 4.1%, according to Future Market Insights. Magic Spoon, which entered the market in 2019, has quickly expanded its retail presence following a successful $85 million funding round in 2022. The brand’s products are now available in 20,000 U.S. stores and online, catering to a growing demand for healthier and more nutritious snack options.
Overall, these new partnerships and product launches highlight the evolving trends in the breakfast and snacking categories, catering to consumers’ changing preferences for healthier, more innovative, and convenient food options.
