In the world of food and beverage, innovation and collaboration are key to staying relevant and exciting for consumers. Two iconic brands, Krispy Kreme and Hershey, have come together to create a limited-time collection of chocolate doughnuts that are sure to satisfy any sweet tooth.
The new Chocomania Collection from Krispy Kreme features three decadent doughnuts with Hershey milk chocolate icing. Flavors include chocolate salted caramel cheesecake, chocolate buttercreme, and chocolate chip cookie. Launched on March 19, these indulgent treats are available in Krispy Kreme shops and select retailers, offering a delightful twist on the classic doughnut experience.
Hershey, a well-known name in the world of sweets, is no stranger to collaboration and innovation. The company is expanding its reach into new spaces such as foodservice and beverages, partnering with Nutrabolt’s C4 to incorporate Reese’s and other brand names into protein powders and energy drinks. CEO Michele Buck has expressed the company’s commitment to meeting the demand for indulgence through new product launches, catering to the evolving tastes of consumers seeking more complex flavor profiles.
Meanwhile, yogurt brand Siggi’s is tapping into the growing demand for convenience and protein with the launch of its new yogurt pouches for adults. Available in flavors like blueberry pomegranate and strawberry acai, these pouches contain 11 grams of protein and are made with real fruit, free from artificial flavors or sweeteners. While the concept of yogurt pouches may be more common in other countries, Siggi’s is confident that American consumers will embrace this convenient and delicious snack option.
As more consumers shift towards snacking throughout the day, brands like Siggi’s are adapting to meet their needs with innovative products like the Protein Packs. The adult pouches build on the success of Siggi’s kids yogurt pouches, offering larger sizes and more sophisticated fruit flavors to cater to a more discerning palate.
In a sweet surprise for candy lovers, Percy Pig, a beloved brand from the UK, is making its debut in the US through a partnership with Target. These grape and berry-flavored gummies, known for their unique texture and iconic shape, have been a favorite in the UK for over 30 years. With more than 20 million bags sold last year, Percy Pig has become a cultural symbol, expanding beyond candy to include ice cream, dessert sauces, and even beauty products.
Gummies, in general, are experiencing a surge in popularity due to their shareable nature and resistance to melting. Confectionery giants in the US, such as Hershey and Mars Wrigley, are introducing new gummy products to meet the growing demand. The gummy candy market is expected to continue growing, reaching over $6 billion by 2030, as consumers seek out fun and innovative snack options.
Overall, these collaborations and product launches demonstrate the ever-evolving landscape of the food and beverage industry, where brands are constantly striving to meet the changing preferences and demands of consumers. From indulgent chocolate doughnuts to convenient yogurt pouches and iconic gummy candies, these new offerings are sure to delight taste buds and spark joy in snack lovers everywhere.
