The confectionery industry is constantly evolving, with new innovations and product launches happening all the time. Two recent releases that have caught the attention of consumers are the Nerds Gummy Clusters and Hershey’s Kit Kat Counts.
Ferrara’s Nerds Gummy Clusters, which have been a surprise hit since their acquisition in 2018, are now introducing a new juicy innovation. The Nerds Juicy Gummy Clusters are double the size of a normal gummy cluster and feature a juicy center at their core. This new product is set to roll out to national retailers soon, offering consumers a different eating experience and adding to the brand’s momentum.
In a similar vein, Hershey is getting into the Halloween spirit with their vampire-shaped Kit Kat Counts. These spooky limited-time offerings contain a single chocolate-covered wafer that is double the size of a mini KitKat, with a unique shape that adds a fun twist to the classic candy bar. Hershey’s ability to embrace unique textures and flavor experiences through different shapes has been a successful strategy for their brands, including Reese’s and now Kit Kat.
On the beverage front, Sierra Nevada Brewing is making waves with their new Pils beer in “proper pilsner cans.” This European-style pilsner-lager comes in an 8.4-ounce serving size, smaller than the traditional 12-ounce can. The smaller size helps the beer maintain its ideal temperature and flavor, inspired by the European pub experience. With citrusy and floral flavors and a touch of malt, this beer is set to appeal to consumers looking for a refreshing and flavorful drink in a more moderate portion size.
Overall, these new product launches show how companies in the food and beverage industry are constantly innovating to meet consumer demand for unique experiences and flavors. Whether it’s a juicy twist on a classic candy, a spooky shape for Halloween treats, or a smaller serving size for a refreshing beer, these new releases are sure to pique the interest of consumers looking for something new and exciting to try.
