Newman’s Own, the well-known sauce and snacks maker, is expanding its offerings with the introduction of packaged salad kits. In partnership with Fresh Del Monte’s vegetable division, Newman’s Own Salad Kits will be available in four delicious varieties: King of Caesars, Rodeo Remix, Italiano Magnifico, and Parmesan Powerhouse.
The philanthropic food brand, known for donating its proceeds to children in need, aims to provide consumers with more options in the salad kit aisle. Danny Dumas, Senior Vice President of Sales, Marketing, and Product Management in North America for Fresh Del Monte, stated, “By combining our high standards with Newman’s Own renowned dressings and philanthropic model, we’re setting a new benchmark in the category.”
Consumers today are increasingly interested in purchasing foods that align with their values, whether it be supporting producers, helping the environment, or reducing food waste. Brands that embrace these causes often have a competitive edge in the market, as customers are willing to pay more for products that support these initiatives.
Newman’s Own is no stranger to offering products that resonate with socially conscious consumers. With their existing line of dressings, dried fruit, and olive oil, the addition of salad kits allows them to cater to a wider audience while keeping consumers within the Newman’s Own family.
Furthermore, the timing of this product launch couldn’t be better, as the global packaged salad market continues to grow. With consumers increasingly looking for healthier and convenient meal options, prepackaged salads are becoming more popular. According to Grand View Research, the packaged salad market was estimated at $12 billion in 2022 and is expected to grow at a compound annual growth rate of 6.7% through 2030.
In a separate development, Ocean Spray is also expanding its product line with the introduction of drink mixes. Responding to the demand for zero sugar and convenient beverage options, Ocean Spray’s drink mixes offer the flavors of their popular juices without the added sugar.
Available in three varieties – White Cran x Strawberry, Cran x Grape, and White Cran x Peach – these drink mixes are part of a collaboration with Dyla Brands and are currently available on Amazon. The resurgence of powdered drink mixes in recent years, driven by the growth of better-for-you beverages and hydration drinks, has created a new market opportunity for brands like Ocean Spray.
As the powdered drink mix category is projected to be worth $103.5 billion by 2031, the entry of Ocean Spray into this segment indicates a promising future for the brand in the beverage industry. With consumers increasingly looking for healthier and convenient options, both Newman’s Own and Ocean Spray are well-positioned to meet the evolving needs of today’s consumers.
