Pringles is gearing up for the Super Bowl with the launch of new flavors that are sure to be a hit at any game day party. The brand is introducing a Loaded Potato Skins flavor and bringing back its popular 7-Layer Dip option. But the real surprise comes in May when Pringles will release a new Pringles x Miller Lite Beer Can Chicken flavor. This unique partnership taps into the popularity of beer can chicken, a favorite tailgate recipe in the South.
This isn’t the first time Molson Coors has introduced innovative products through partnerships. Previous launches include Coors Light lollipops, a Blue Moon ice cream flavor, and Miller High Life-infused chocolates. Pringles has also hinted at more flavors to come this summer, including the return of the fan-favorite Dill Pickle flavor and a partnership with the YouTube talk show Hot Ones.
To promote its latest releases, Pringles unveiled a star-studded Super Bowl ad featuring celebrities Adam Brody and Nick Offerman, basketball star James Harden, and Kansas City Chiefs Coach Andy Reid.
In other news, Ferrero is bringing a touch of magic to snack time with its new Harry Potter-inspired Keebler cookies. The Harry Potter Butterbeer Fudge Stripes Cookies are inspired by the beloved book and movie series, featuring a fudge flavor reminiscent of the famous Butterbeer beverage. The cookies are now available at stores nationwide, offering fans a taste of the wizarding world.
Warner Brothers is also licensing Butterbeer for a limited time in a variety of CPG foods, including Goldfish Butterbeer Flavored Grahams, Hershey’s Kisses, and SkinnyPop. The Harry Potter franchise has long been a source of inspiration for food and beverage tie-ins, with products like Bertie Bott’s Every Flavor Beans captivating fans with their fantastical flavors.
Meanwhile, Hormel Foods is spicing up gatherings with its new Hormel Gatherings Bold and Spicy Tray. This party platter includes pepper jack and mild cheddar cheeses, crackers, jalapeno pepperoni, and spicy salami. The tray is currently available at Walmart, with plans to expand to other retailers nationwide this spring.
Rhonda Ihrke, a brand manager at Hormel Foods, highlighted the tray’s appeal to current food trends, including increased snacking, a desire for new flavors, and a focus on convenience. Spicy foods are particularly popular with younger consumers, who are looking for healthier snack options without compromising on taste. Last year, a survey found that the majority of consumers are more likely to buy a product if it is advertised as spicy.
The Hormel Gatherings Bold and Spicy Tray brings innovation to the party platter category, offering a flavorful and convenient option for consumers seeking variety. With its bold flavors and spicy kick, this tray is sure to be a hit at any gathering. Hormel Foods Corporation is dominating the party tray space with its Gatherings brand, which currently holds a 61% share of dollar sales, according to Circana data. This impressive market share is a testament to the popularity and success of Hormel’s Gatherings products, which are known for their quality and convenience.
In an effort to further expand and enhance the Gatherings brand, Hormel is actively seeking ways to innovate in terms of packaging, marketing, and merchandising. The company is also exploring the possibility of introducing more portable options to cater to the needs of on-the-go consumers. By staying ahead of trends and adapting to changing consumer preferences, Hormel is positioning itself for continued growth and success in the party tray market.
According to Hormel representative Ihrke, the company’s newest offering is just the beginning of what they have in store for the Gatherings brand in the coming years. With a strong focus on innovation and customer satisfaction, Hormel is committed to delivering high-quality products that meet the needs of today’s busy consumers.
Overall, Hormel’s Gatherings brand has established itself as a leader in the party tray space, thanks to its superior products and innovative approach to marketing and packaging. As Hormel continues to explore new opportunities for growth and expansion, consumers can expect to see even more exciting developments from the Gatherings brand in the near future.
-Christopher Doering
