Reese’s, the iconic chocolate brand, has taken a classic favorite and given it a delicious twist with the launch of Reese’s PB&J Big Cups. Released on National PB&J Day, these new treats combine the flavors of peanut butter and jelly in the form of Reese’s famous chocolate cups. By offering both strawberry and grape jelly versions, Reese’s has managed to capture the essence of the beloved sandwich without having to pick sides in the eternal debate over which jelly flavor reigns supreme.
Melissa Blette, senior brand manager at Reese’s, expressed the brand’s excitement about this new product, stating, “PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it! Putting our spin on the iconic sandwich wasn’t just about great taste; it was about bringing back that feel-good nostalgia with every bite.”
With Reese’s using 160 million pounds of peanut butter annually, there’s no doubt that the PB&J Big Cups are a welcome addition to their lineup of innovative peanut butter cup creations. These new treats are now available at retailers nationwide in standard, king, and snack-size multipacks for a limited time.
On the other hand, Mondelēz is shaking up the energy bar market with their Clif Bars Caffeinated Collection, providing a boost of approximately 65 milligrams of caffeine in flavors like Vanilla Almond and Caramel Chocolate Chip. Partnering with professional athletes like Breanna Stewart and Frances Tiafoe, Clif Bar aims to provide sustained energy for active individuals who need that extra kick to power through their workouts.
Nicolas Henault, Clif Bar’s senior marketing director, highlighted the benefits of the Caffeinated Collection, stating, “Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout but it also helps provide the sustained energy that CLIF BAR is known for.”
Meanwhile, Hollywood star Glen Powell has ventured into the food industry with the launch of Smash Kitchen, a line of organic, better-for-you condiments. Featuring honey-flavored ketchup, barbeque sauce, mustard, and mayonnaise, Smash Kitchen aims to provide consumers with clean, organic options free from artificial ingredients.
Sean Kane, the co-founder and president of Smash Kitchen, expressed the brand’s commitment to transforming the pantry with delicious, organic choices, starting with condiments. Exclusive to Walmart, Smash Kitchen products offer a healthier alternative in the condiment space, catering to consumers looking for clean, flavorful options.
As consumer demand for healthier alternatives grows, condiment makers like Smash Kitchen are rising to the challenge by offering organic, clean-label options. With the launch of new products like Reese’s PB&J Big Cups, Clif Bars Caffeinated Collection, and Smash Kitchen condiments, the food industry continues to innovate and cater to evolving consumer preferences.
