Hospitals and health systems are constantly looking for ways to innovate and stay ahead in the ever-evolving healthcare landscape. Martin Hougaard, the general manager of emerging markets at Verato, a vendor specializing in master data management identity intelligence and interoperability technologies, stressed the importance of exploring new technologies and collaborating with existing vendors at HIMSS25.
In a recent session at the conference, Hougaard shared valuable advice from one of his healthcare clients. He emphasized the need for technology partners who are at the forefront of innovation, capable of solving multiple problems, and willing to explore new possibilities with their clients. By working with vendors who are forward-thinking and creative, healthcare organizations can leverage technology to drive better outcomes and improve patient care.
At HIMSS25, artificial intelligence (AI) and cybersecurity emerged as two key technologies shaping the future of healthcare. AI has the potential to revolutionize personalized treatment plans, early disease detection, and access to care through virtual assistants and telemedicine. However, Hougaard highlighted the critical importance of feeding accurate identity data into AI systems to avoid potential errors or adverse outcomes.
Cybersecurity also remains a top priority for healthcare organizations, with the industry being a prime target for cyberattacks. Hougaard stressed that cybersecurity is a collective responsibility that extends beyond the realm of Chief Information Security Officers (CISOs). Every technology vendor presents both a potential security risk and an opportunity to enhance an organization’s security posture, making it essential for healthcare leaders to understand the security implications of their technology investments.
Verato’s message to HIMSS25 attendees centered on the need for a single source of truth for identity data to unlock the full potential of digital transformation and AI. In a data-rich but insights-poor environment, organizations must break down data silos and establish accurate identity as the foundation for driving strategic initiatives such as patient 360, enterprise analytics, and interoperability.
By leveraging complete and trusted high-fidelity data, healthcare organizations can drive exceptional patient experiences, enhance brand reputation, and drive growth in a competitive market. As digital transformation accelerates, accurate identity data emerges as the linchpin for unlocking the full potential of data-driven initiatives and delivering impactful outcomes for patients and providers alike.
For more healthcare IT news and updates, follow Bill Siwicki on LinkedIn or reach out to him via email at bsiwicki@himss.org. Healthcare IT News, a HIMSS Media publication, continues to provide valuable insights and coverage of the latest trends shaping the healthcare technology landscape.
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