Mars, in partnership with dairy co-operative Fonterra, is making a significant investment of $27 million over five years to incentivize farmers to reduce carbon emissions from dairy farming. This initiative, known as the Farmer Forward Program, aims to support around 2,000 farmers with sustainability-focused tools and technology, while also providing financial incentives to approximately 165 farmers who meet sustainability targets.
Dairy production is one of Mars’ largest contributors to its carbon footprint, with over 200,000 cows supplying dairy for popular brands like M&M’s and Snickers. Through the Farmer Forward Program, Mars plans to reduce emissions from dairy sourcing by more than 150,000 metric tons by 2030, compared to a baseline set in 2015. This program is part of Mars’ larger Moo’veing Dairy Forward initiative, which was launched last year to help the company reduce emissions across its supply chain.
In a similar effort, Nestlé, another major confectionery company, has also been working with Fonterra to reduce greenhouse gas emissions from dairy production. Nestlé’s partnership with Fonterra includes funding for on-farm solutions, tools, and services to improve sustainability practices, as well as incentive payments for farmers with low emissions footprints.
Both Mars and Nestlé’s collaborations with Fonterra highlight the growing trend of companies working together to reduce environmental footprints and promote sustainability in agriculture. By pooling resources and expertise, companies can make a more significant impact on reducing emissions and promoting sustainable practices in the food industry.
Overall, these initiatives demonstrate a commitment to addressing climate change and promoting sustainability in agriculture. By investing in innovative solutions and incentivizing farmers to adopt more sustainable practices, companies like Mars and Nestlé are taking proactive steps to reduce their environmental impact and create a more sustainable food system for the future.
