It all started with a tease that sent rom-com fans into a frenzy. Hellmann’s mayonnaise posted a video featuring a waitress reading back a very specific sandwich order, only to be met with the response of “on the side.” The use of Harry Connick, Jr.’s rendition of “It Had to Be You” at the end of the video hinted at something special brewing.
Around the same time, Meg Ryan and Billy Crystal, the iconic duo from the beloved film “When Harry Met Sally,” shared a photo on Instagram. The image showed them seated on a couch against a wallpapered background reminiscent of the film’s set. The caption teased a reunion for something iconic, sparking speculation and excitement among fans.
Could it be that after 35 years since their on-screen marriage, Harry and Sally were making a comeback? Fans had been yearning for more of their story since the film’s release, and the hints and teasers were enough to ignite hope.
Finally, Hellmann’s unveiled a 30-second TV spot that will air during the upcoming Super Bowl, confirming the return of the beloved characters. The commercial features Harry and Sally back at Katz’s Deli in New York, revisiting the iconic scene where Sally famously declares, “I’ll have what she’s having.” This time, the focus is on Sally’s sandwich preferences and the addition of Hellmann’s mayo, leading to a familiar and heartwarming moment between the characters.
The ad also includes a surprise celebrity cameo delivering the iconic line, further delighting fans of the film. The extended 60-second version of the commercial offers even more insight into Harry and Sally’s current dynamic, catering to the devoted followers who have been eagerly awaiting a glimpse into their lives.
For fans of “When Harry Met Sally,” this Super Bowl ad is a long-awaited gift that reaffirms the enduring connection between the beloved characters. While the outcome of the big game may be uncertain, one thing is clear – the real winners are the fans who have patiently waited for a reunion that promises to reignite the magic of the classic rom-com. Thank you, Hellmann’s, for delivering a nostalgic treat that will continue to resonate with fans for years to come.