PepsiCo is taking a bold step in the beverage industry by launching prebiotic versions of its iconic Pepsi soda. The company aims to attract more consumers back to its Pepsi brand with this innovative move. The new prebiotic sodas, available in traditional Cola and Cherry Vanilla flavors, will first launch online this fall and then hit store shelves in early 2026. Each can contains 3 grams of prebiotic fiber, 5 grams of cane sugar, 30 calories, and no artificial sweeteners.
This launch comes just two months after PepsiCo acquired the prebiotic soda brand Poppi for nearly $2 billion. Pepsi Prebiotic Cola contains one gram more prebiotic fiber than Poppi, showcasing the company’s commitment to providing functional ingredients in its products. PepsiCo sees an opportunity to expand the reach of its 132-year-old cola brand by entering the better-for-you soda space.
Ram Krishnan, CEO of PepsiCo Beverages U.S., highlighted the importance of adapting to consumer needs and preferences. He stated, “Pepsi Prebiotic Cola represents the next leap forward in giving consumers choice, optionality, and functional ingredients in their cola experience.” With consumers increasingly seeking healthier options and ingredients like prebiotics, PepsiCo aims to appeal to a wider audience, including younger consumers who prioritize gut health.
The beverage industry is witnessing a shift towards better-for-you options, as evidenced by Coca-Cola’s recent introduction of a prebiotic soda under its Simply brand. The White House’s initiative, “Make America Healthy Again,” has also put pressure on food and beverage companies to improve the health content of their products. Health and Human Services Secretary Robert F. Kennedy Jr. has specifically highlighted soda as a major contributor to poor health and advocated for restrictions on purchasing soda with food assistance benefits.
As consumer preferences evolve, traditional cola flavors have seen a decline in consumption. PepsiCo and other soda giants are innovating to make their core beverages relevant for today’s health-conscious shoppers. Despite a 2% decline in beverage volumes in North America, PepsiCo’s Pepsi Zero has proven to be a strong performer, underscoring the growing demand for no- or low-sugar offerings.
Overall, PepsiCo’s launch of Pepsi Prebiotic Cola signals a strategic move to cater to changing consumer preferences and tap into the growing market for better-for-you beverages. With a focus on functional ingredients and healthier options, the company is positioning itself for success in an increasingly health-conscious market.
