Pilgrim’s, a major chicken processor, is set to make a significant investment by building a new $400 million plant in northwest Georgia. This move comes as consumer demand for protein continues to rise, particularly in the poultry sector.
The new facility, located in LaFayette, will focus on producing fully cooked chicken products and will also expand production for popular brands such as Just Bare, Pilgrim’s, and Gold Kist. According to a statement from the Georgia governor’s office, the plant is expected to create up to 630 new jobs once it reaches full capacity.
Pilgrim’s CEO, Fabio Sandri, expressed the company’s commitment to the region and its long-term growth strategy through this substantial investment. Sandri stated, “This significant investment will allow further growth of our prepared foods business, supporting increasing demand in retail and foodservice channels.”
Construction on the new Pilgrim’s plant is scheduled to begin in the fall, with the first phase expected to be completed by 2027.
Pilgrim’s, which is majority-owned by Brazilian meat giant JBS, has seen an increase in profits as more consumers turn to chicken for its protein content and affordability compared to other meats. In the first quarter, Pilgrim’s reported a record profit margin of 14.8%.
The company has been actively working to expand its market presence through increased distribution in retail and foodservice channels, with a focus on its Just Bare brand. This strategic move has contributed to the company’s strong performance in the market.
The demand for poultry in the U.S. has been on the rise in recent years, leading to a shift in consumer preferences away from red meat. According to the National Chicken Council, Americans are projected to consume a record 104.1 pounds of chicken next year, compared to 109 pounds of red meat. This trend marks the closest margin between poultry and red meat consumption since tracking began in 1960.
Overall, Pilgrim’s new investment in Georgia reflects the company’s dedication to meeting the growing demand for poultry products and strengthening its position in the market.
