The largest producer of raw milk in the country, Raw Farm, has experienced significant sales growth to over $30 million, despite the risks associated with unpasteurized milk. With the potential appointment of RFK Jr. as the head of HHS in the Trump administration, Raw Farm aims to expand its sales even further.
Mark McAfee, the CEO of Raw Farm, is in talks to become the leading advisor on raw milk in the upcoming administration. Despite recent recalls of their products due to the presence of the bird flu virus, Raw Farm remains committed to the benefits of raw milk. The company, based in Fresno, California, believes in the potential for substantial growth, with hopes of reaching $100 million in sales within the next three years.
While federal health regulators have cautioned against the consumption of raw milk due to potential health risks, Raw Farm remains confident in the safety and value of their products. The company’s dedication to raw milk has garnered support from consumers who believe in its health benefits and advocate for their right to choose. Despite the controversy surrounding raw milk, Raw Farm continues to innovate and expand its product offerings.
In light of recent challenges, including the bird flu outbreak, Raw Farm remains resilient and adaptable. The company has implemented stringent testing protocols to ensure the safety of their products and is exploring new partnerships to maintain their supply chain. Despite the obstacles they face, the McAfee family remains steadfast in their commitment to providing high-quality raw milk to consumers. Mark McAfee expressed his respect for Mother Nature and her course, stating that after the process, they will have two dairies full of antibodies that consumers can’t get enough of. The McAfee family has a long history in farming, with Mark and his brother Eric working alongside their grandparents on the family’s land. Despite challenges, including legal battles with regulators, the McAfees have persevered and expanded their business to include raw milk, butter, cheese, and kefir. The demand for their products has been strong, with customers seeking out the immune-boosting benefits of raw milk. Despite setbacks, such as shutdowns by regulators, the McAfees continue to innovate and grow their business, seeing opportunities even in challenging times. Aaron McAfee emphasized that being in the news, whether good or bad, is always beneficial, especially if it stirs controversy. The McAfee family is focused on the future, looking to expand their brand and business with the help of the younger generation. They are aiming to create a “healthy lifestyle brand” with new products like raw, unprocessed orange juice. Despite facing challenges, the family-owned business is determined to resist outside investment, but may consider selling a minority stake in the right circumstances. Mark McAfee highlighted that they are not typical dairymen, but are more consumer-focused and driven by different values.
