Reese’s has once again proven that they know how to keep their fans engaged and excited with the announcement of their new Reese’s PB&J Big Cups. This new candy creation features Reese’s iconic Big Cup filled with either strawberry or grape filling, a flavor combination that fans have been clamoring for. But before unveiling this highly anticipated treat, Reese’s decided to have a little fun with their customers on April Fools’ Day.
On April 1st, Reese’s teased a new product release on Instagram that had PB&J fans buzzing: Reese’s Chocolatey Bread. The post showcased a loaf of bread filled with Reese’s Creamy Peanut Butter and jelly, creating a sweet twist on the classic sandwich. Although the Chocolatey Bread turned out to be just a prank to generate excitement for the upcoming PB&J Big Cups, fans were surprisingly enthusiastic about the idea.
Comments on the post expressed genuine interest in the sweet bread, with one user writing, “If this isn’t real I’m going to cry,” and another commenting, “I could get behind this.” The overwhelming response prompted Reese’s to make the Chocolatey Bread a reality, much to the delight of their loyal customers.
Now, Reese’s is taking it a step further by releasing a real Reese’s PB&J Sandwich Kit, which includes everything needed to make a delicious chocolatey, peanut butter and jelly sandwich. The kit features a loaf of Reese’s Chocolatey Bread, a jar of Reese’s Creamy Peanut Butter, strawberry or grape spread, and the new Reese’s PB&J Big Cups.
However, getting your hands on one of these PB&J Sandwich Kits may prove to be a challenge, as Reese’s is only releasing a limited number on the ShopHershey’s site. The kits will be available starting on April 8, but with no information on pricing or the quantity available, fans will have to act fast if they want to try this unique sandwich experience.
In the meantime, if you miss out on the PB&J Sandwich Kit, you can always enjoy a Reese’s PB&J Big Cup as a tasty alternative. With Reese’s innovative approach to creating new and exciting treats, it’s no wonder that fans keep coming back for more.
