Mars, the maker of popular candies like M&M’s and Skittles, is currently under investigation by the Attorney General of Texas for failing to uphold a promise made in 2016 to remove artificial colors from its food products. Attorney General Ken Paxton revealed that Mars had eliminated synthetic dyes from its offerings in Europe but did not do the same for products sold in the United States.
The move by Mars comes amidst increasing pressure on food companies to eliminate artificial dyes, which have been a major focus of the “Make America Healthy Again Movement.” While other companies such as Nestle, Hershey, and Kraft Heinz have announced plans to remove synthetic colors, Mars has remained silent on the matter.
Paxton’s office is looking into whether Mars’ failure to fulfill its 2016 pledge constitutes deceptive trade practices that violate consumers’ rights in the U.S. Paxton emphasized the importance of Mars following the lead of other companies in removing toxic ingredients from its products for the health and well-being of Americans.
In response to the investigation, a spokesperson for Mars stated that the company cannot comment on ongoing legal proceedings but assured that their ingredients are manufactured in compliance with strict quality and safety regulations set by food safety authorities, including the FDA. The company is actively exploring alternative product options that meet safety criteria, technical requirements, and consumer preferences, with plans to introduce more options sourced from natural ingredients soon.
This is not the first time Paxton has taken action against food companies for misleading claims. Earlier this year, investigations were launched against General Mills and W.K. Kellogg for falsely promoting their cereals as healthy despite containing artificial food colorings. General Mills eventually agreed to remove artificial dyes from its products following the investigation.
Health and Human Services Secretary Robert F. Kennedy Jr. has also urged the food industry to voluntarily remove six synthetic dyes by 2027. While some states have taken steps to ban certain ingredients or implement labeling requirements, it remains to be seen how Mars will address the allegations brought against them by the Texas Attorney General.
