In the rapidly changing and growing beverage sector, Anheuser-Busch is making waves with the relaunch of its viral apple beer, known as “Bapple.” The Busch Light Apple beer was initially released for a limited time in 2020 and quickly gained a cult following, especially among college drinkers. With its sweet and crisp apple flavor, this light beer is set to make a comeback this month for a limited time.
According to Krystyn Stowe, the head of marketing at Busch, there has been a significant demand for the return of the Busch Light Apple flavor, with 33% of comments on the brand’s social media posts in recent years urging them to bring back the popular drink. As more consumers seek out lower alcohol varieties of beer, big players in the industry are reimagining their staple products by launching light versions, such as Pabst and Miller High Life.
Limited-time launches like the return of Busch Light Apple allow beverage companies to experiment with new flavor combinations while creating scarcity and generating buzz around their core offerings. This strategy helps keep consumers engaged and interested in the brand’s product lineup.
On the other hand, Constellation Brands is targeting Gen Z consumers with the launch of Corona Sunbrew Citrus Cerveza. This light beer, brewed with real orange and lime peels, as well as orange and lime juice, was first introduced last summer in the Northeast and has now been rolled out nationally. By observing Gen Z’s preference for personalized drinks and unique flavors, Corona aims to capture the attention of younger consumers who are drinking less alcohol or exploring alternative options like canned cocktails.
Meanwhile, a Keurig-backed startup called Don’t Quit is shaking up the healthy soda sector with its Protein Soda. This innovative drink combines the classic taste of soda with the benefits of protein, offering zero sugar, artificial flavors, or high fructose corn syrup. With flavors like Orange, Root Beer, Fruit Punch, and Grape, Don’t Quit’s Protein Soda contains 20 grams of ultra-filtered whey protein isolate in its 16-ounce cans and 15 grams in its 12-ounce cans.
The partnership with Keurig Dr Pepper and the success of its energy drinks and protein shakes demonstrate Don’t Quit’s commitment to providing healthier alternatives in the beverage industry. The incorporation of protein into soda presents a unique opportunity for consumers seeking better-for-you options in a market saturated with sugar-laden drinks.
Overall, these new developments in the beverage sector showcase the industry’s innovation and adaptability in meeting the changing preferences and demands of consumers. From viral comebacks to protein-packed sodas, beverage companies are continuously evolving to stay relevant and appeal to a diverse audience.
